Journey Analytics Manager — Elevate Cross-Platform

DraftKings; Boston (MA); On-site; USD 126,000 - 158,000; Full time

Job summary

DraftKings in Boston is seeking a Manager of Journey Analytics to lead a team that uncovers how customers engage across platforms. You will shape analytics strategy, create measurement frameworks, and drive improvements to the player experience through data-driven decisions.

You will collaborate with Product and Operations, design experiments, and present findings to senior leadership. This role focuses on end-to-end customer journeys and impact across the DraftKings ecosystem.

Qualifications

• 3+ years in customer, business, or product analytics with a track record of turning data into insights.
• 1+ year of people management experience, coaching analysts and setting priorities.
• SQL expert with ability to build scalable data assets with Data Engineering partnerships.
• Experience with Python and predictive modeling is a plus.
• Strong knowledge of statistics, experimental design, and measurement techniques.
• Experience analyzing customer behavior via segmentation, cohorts, funnels, and lifecycle metrics.

Responsibilities

• Lead the Journey Intelligence Team’s analytics strategy and set priorities for measurable end-to-end improvements.
• Develop measurement frameworks, segmentation strategies, and scalable data assets across DraftKings touchpoints.
• Conduct exploratory analyses to identify opportunities and inform cross-vertical engagement.
• Design and evaluate experiments to measure product, promotions, and communications impact.
• Partner with Product and Operations to translate insights into strategic initiatives.
• Influence senior leadership by acting as analytical partner to align teams with customer journey goals.

Skills

SQL

Python

Predictive modeling

Statistical analysis

Experimental design

A/B testing

Customer analytics

People management

Cross-functional collaboration

Communication

Job description

DraftKings in Boston is seeking a Manager of Journey Analytics to lead a team that uncovers how customers engage across platforms. You will shape analytics strategy, create measurement frameworks, and drive improvements to the player experience through data-driven decisions.

You will collaborate with Product and Operations, design experiments, and present findings to senior leadership. This role focuses on end-to-end customer journeys and impact across the DraftKings ecosystem.