Journey Analytics Manager: Shape the Player Experience

DK Crown Holdings Inc.; Boston (MA); On-site; USD 126,000 - 158,000; Full time

Job summary

DraftKings is seeking a Manager, Journey Analytics to lead a team focused on understanding how customers engage with DraftKings across platforms and experiences. You will shape the team’s analytical strategy, create measurement frameworks, and translate data into insights that drive improvements to the player experience.

Your leadership will guide analyses, experiments, and partnerships with Product and Operations to deliver measurable outcomes and broader business impact.

Qualifications

• At least 3 years of experience in customer, business, or product analytics with a track record translating data into actionable insights.
• At least 1 year of people management experience, including coaching analysts and setting priorities.
• Expert proficiency in SQL with ability to develop scalable data assets with Data Engineering teams.
• Familiarity with Python and predictive modeling is a plus.
• Strong knowledge of statistical analysis and experimental design, including A/B testing, causal inference, and evaluating experimental results.
• Experience analyzing customer behavior through segmentation, cohort analysis, funnel analysis, and customer lifecycle measurement.
• Ability to navigate ambiguity, define complex problems, and translate objectives into measurable outcomes.
• Strong communication and cross-functional collaboration to influence senior leadership.

Responsibilities

• Lead the Journey Intelligence Team’s analytical strategy and develop analysts to improve end-to-end customer experience.
• Develop measurement frameworks, segmentation strategies, and scalable data assets to view customer behavior across DraftKings touchpoints.
• Conduct exploratory analyses and hypothesis-driven research to identify opportunities for improvement.
• Design and evaluate experiments to measure impact of product, promotions, and communications experiences.
• Partner with Product and Operations to translate insights into initiatives and measure impact on customer engagement.
• Influence senior leadership as a key analytical partner and align teams around opportunities to improve the customer journey.

Skills

SQL

Python

Predictive modeling

Statistical analysis

Experimental design

A/B testing

Causal inference

Segmentation

Cohort analysis

Funnel analysis

Customer lifecycle

Cross-functional collaboration

People management

Communication

Job description

DraftKings is seeking a Manager, Journey Analytics to lead a team focused on understanding how customers engage with DraftKings across platforms and experiences. You will shape the team’s analytical strategy, create measurement frameworks, and translate data into insights that drive improvements to the player experience.

Your leadership will guide analyses, experiments, and partnerships with Product and Operations to deliver measurable outcomes and broader business impact.