Manager, Journey Analytics

DraftKings; Boston (MA); On-site; USD 126,000 - 158,000; Full time

Job summary

DraftKings in Boston is seeking a Manager of Journey Analytics to lead a team that uncovers how customers engage across platforms. You will shape analytics strategy, create measurement frameworks, and drive improvements to the player experience through data-driven decisions.

You will collaborate with Product and Operations, design experiments, and present findings to senior leadership. This role focuses on end-to-end customer journeys and impact across the DraftKings ecosystem.

Qualifications

• 3+ years in customer, business, or product analytics with a track record of turning data into insights.
• 1+ year of people management experience, coaching analysts and setting priorities.
• SQL expert with ability to build scalable data assets with Data Engineering partnerships.
• Experience with Python and predictive modeling is a plus.
• Strong knowledge of statistics, experimental design, and measurement techniques.
• Experience analyzing customer behavior via segmentation, cohorts, funnels, and lifecycle metrics.

Responsibilities

• Lead the Journey Intelligence Team’s analytics strategy and set priorities for measurable end-to-end improvements.
• Develop measurement frameworks, segmentation strategies, and scalable data assets across DraftKings touchpoints.
• Conduct exploratory analyses to identify opportunities and inform cross-vertical engagement.
• Design and evaluate experiments to measure product, promotions, and communications impact.
• Partner with Product and Operations to translate insights into strategic initiatives.
• Influence senior leadership by acting as analytical partner to align teams with customer journey goals.

Skills

SQL

Python

Predictive modeling

Statistical analysis

Experimental design

A/B testing

Customer analytics

People management

Cross-functional collaboration

Communication

Job description

At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It’s transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We’re not waiting for the future to arrive. We’re shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together.

The Crown Is Yours

As a Manager, Journey Analytics, you’ll lead a team focused on understanding how customers engage with DraftKings across all of our platforms, services, and experiences. You’ll shape the team’s analytical strategy, uncover connections across the customer journey, and turn complex data into insights that drive meaningful improvements to the player experience. Working closely with cross-functional teams, you’ll establish measurement frameworks, identify opportunities to strengthen engagement, and influence decisions that extend beyond individual business verticals. Your leadership will help define how we understand customer behavior and deliver more connected experiences across the full DraftKings ecosystem.

What you’ll do

• Lead the Journey Intelligence Team’s analytical strategy, setting clear priorities and developing analysts to drive measurable improvements in the end-to-end customer experience.
• Develop measurement frameworks, customer segmentation strategies, and scalable data assets to create a comprehensive view of customer behavior across DraftKings touchpoints.
• Conduct exploratory analyses and hypothesis-driven research to resolve unmet customer needs, identify opportunities for improvement, and strengthen cross-vertical engagement.
• Design and evaluate experiments to measure the impact of changes to the product, promotions, and communications experiences, translating findings into actionable next-steps.
• Partner with cross-functional teams, including Product and Operations, to turn analytical insights into strategic initiatives and measure their impact on customer engagement.
• Influences business decisions by acting as a key analytical partner to senior leadership and aligning teams around opportunities that improve the broader customer journey.

What you’ll bring

• At least 3 years of experience in customer, business, or product analytics, with a proven track record of translating complex data into actionable insights that drive business results.
• At least 1 year of people management experience, including coaching analysts, setting strategic priorities, and supporting professional development.
• Expert proficiency in SQL, with experience developing scalable data assets both independently and in partnership with Data Engineering teams. Familiarity with Python and predictive modeling is a plus.
• Strong knowledge of statistical analysis and experimental design, including A/B testing, causal inference, and the ability to evaluate the limitations of experimental results.
• Experience analyzing customer behavior through segmentation, cohort analysis, funnel analysis, and customer lifecycle measurement.
• Ability to navigate ambiguity, define complex business problems, and translate broad strategic objectives into clear analytical priorities and measurable outcomes.
• Strong communication and cross-functional collaboration skills, with experience presenting complex findings to senior leadership and influencing strategic decisions.
• A customer-focused, analytical mindset with the ability to connect behaviors across platforms and experiences while balancing detailed analysis with broader business objectives.

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Join Our Team

We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role.

The US base salary range for this full-time position is 126,000.00 USD - 157,500.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.