Manager, Integrated Marketing

dentsu; New York (NY); Hybrid; USD 83,000 - 95,000; Full time

Benefits offered by this job

Medical, vision, and dental insurance

Life insurance

401k

Job summary

Dentsu is seeking a Manager, Integrated Marketing in New York to oversee the development and execution of integrated marketing plans for select dentsu brands. You will align with global objectives while addressing local nuances and drive cohesive brand representation across external channels.

Responsibilities include leading cross-functional teams, developing social and digital strategies, and delivering compelling narratives.

Qualifications

• Bachelor's in Marketing, Advertising, Communications, or a related field.
• 5+ years of multi-channel brand storytelling experience across platforms.
• Proven ability to define and optimize channel strategy.
• History of managing multi-channel campaigns with measurable impact.
• Strong content creation and editorial mindset; translates ideas into campaigns.

Responsibilities

• Lead the development and execution of integrated marketing plans across tactics (events, digital, social, product marketing, partnerships).
• Develop and execute an integrated social and digital channel strategy to build external brand reputation.
• Use paid social to amplify priority content and reach target audiences.
• Serve as the primary contact for all marketing materials with consistent branding and messaging.
• Collaborate with cross-functional teams on annual planning and daily efforts.
• Identify award-worthy case studies with strong narratives for impactful storytelling.
• Drive brand sentiment, increase awareness, and support lead generation.
• Produce marketing content for digital, social, print, and video assets.

Skills

Brand storytelling

Cross-channel marketing

Editorial mindset

Content creation

Strategic thinking

Education

Bachelor's in Marketing/Advertising/Communications

Tools

Google Analytics

Salesforce

Pardot

Stripo

Kentico

Swoogo

Job description

As the Manager, Integrated Marketing, you will oversee the development and execution of integrated marketing plans for select dentsu brands, aligning with global objectives while addressing local nuances. These campaigns will encompass content creation, thought leadership, digital marketing, social media strategy, and event execution, with the goal of driving cohesive brand representation across all external channels.

Responsibilities

• Lead the development and execution of marketing plans that integrate various tactics, such as industry events, digital marketing, social media strategy, product marketing, and partnership activities, ensuring alignment with brand stakeholders.
• Develop and execute an integrated social and digital channel strategy that builds external brand reputation, strengthens profile and engagement, and ensures consistent, compelling brand presence across relevant platforms.
• Understand and effectively use paid social to amplify priority content, reach target audiences and support overall brand-building objectives.
• Serve as the primary point of contact for all marketing materials, maintaining consistent branding and messaging across all platforms.
• Collaborate with cross-functional teams, contributing strategically to annual planning sessions and tactically to day-to-day efforts.
• Work closely with growth teams to identify award-worthy case studies, crafting strong narratives and delivering concise, impactful storytelling.
• Drive positive brand sentiment, increase brand awareness, deliver exceptional experiences for key clients, and support lead generation efforts.
• Produce compelling marketing content for digital, social, print, and video assets that align with the brand’s voice and marketing strategy.
• Stay ahead of industry trends, competitor activities, and marketing best practices, using insights to drive continuous improvement and innovation in marketing efforts.

Qualifications

• Bachelor's in Marketing, Advertising, Communications, or a related field
• 5+ years of experience developing and executing brand narratives across multiple platforms (web, email, social, print, etc.)
• Proven success in channel strategy, including selecting, optimizing, and integrating channels based on audience behavior
• History of managing multi-channel campaigns (e.g., content, social media, paid media) with measurable brand impact
• Strong content creation and editorial mindset: knows how to translate ideas into copy, campaigns, and creative briefs
• Platform experience is a plus in Google Analytics, Salesforce / Pardot, Stripo, Kentico, Swoogo or related.
• Ability to adapt messaging across varied customer segments and touchpoints
• Ability to lead omnichannel marketing campaigns with seamless brand experience across all channels

At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles and Detroit). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

The annual salary range for this position is $82,800-$95,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include:

• Medical, vision, and dental insurance,
• Life insurance,
• Short-term and long-term disability insurance,
• 401k,
• Flexible paid time off,
• At least 15 paid holidays per year,
• Paid sick and safe leave, and
• Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

Location

New York - 150 E 42nd

Brand

Dentsu

Time Type

Full time

Contract Type

Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail [e-mail] clicking on the link to let usknow the nature of your accommodation request and your contact information. We are here to support you.