Senior Manager, Instant Packs Launch

Fanatics Inc.; Los Angeles (CA); On-site; USD 155,000 - 185,000; Full time

Job summary

Fanatics Collectibles seeks a Senior Manager, Instant Packs Lead to bridge Commercial and Product across the Instant Packs launch. You will shape the GTM strategy, coordinate across Product, Tech, Operations, Creative, and Marketing, and own the day-to-day execution calendar to ensure timely ship-outs.

You will partner with senior stakeholders, maintain a single source of truth, and run post-launch retros to build scalable playbooks for future releases.

Qualifications

• 5+ years in ecommerce, marketplace operations, product/program management, or commercial strategy, ideally with exposure to launching new products or features.
• Backgrounds we’d consider a strong fit include management consulting, corporate strategy, or a similar role that builds structured problem-solving, executive communication, and comfort parachuting into ambiguity.
• Proven ability to drive cross-functional execution without formal authority.
• Structured problems into clear frameworks, decisions, and workplans, and the analysis (sell-through models, pricing scenarios, launch trackers) to support them.
• Comfortable operating with both strategic and operational range: pricing, positioning, and commercial trade-offs, and blocker resolution on launch day.
• Highly organized with strong project management instincts.
• Analytical and data-informed with KPIs that matter for commercial success (sell-through, conversion, GMV, margin).
• Polished, executive-ready communicator who synthesizes input into an actionable leadership narrative.
• Comfortable in a fast-paced, growth-stage environment where product and playbook are still being built.
• Deep curiosity about the hobby and a passion for building innovative commerce experiences for collectors.

Responsibilities

• Own the end-to-end execution calendar for Instant Packs launches, coordinating across Product, Tech, Topps, Operations, Creative, and Commercial to keep every workstream on schedule and unblocked.
• Serve as the day-to-day conduit between functional owners - translating decisions into action, escalating risks early, and driving open questions to a resolution.
• Partner with the Commercial SME to shape pack architecture, pricing, allocation, and launch sequencing, and ensure GTM plans ladder up to commercial goals (sell-through, GMV, conversion, contribution margin).
• Ensure the sequenced roll-out of go-to-market plan for each release - seeding, creator and influencer coordination, owned-channel content, paid, and lifecycle/CRM moments - in partnership with Marketing and Growth.
• Track and report on core performance metrics (sell-through, conversion, GMV, engagement) and turn results into a clear learning agenda for the next release.
• Own the sell-through and demand model for each drop, stress-testing pack economics, customer limits, and inventory posture against realistic and strong-case scenarios.
• Coordinate the collector-facing product experience - app readiness, PDP, storefront placements - with Product and Tech to ensure launch dependencies (e.g., app-store approval) are hit on time.
• Maintain the single source of truth on positioning, messaging, and “what we aligned on” guardrails so cross-functional partners stay consistent as more teams get involved.
• Help define the roadmap for scaling Instant Packs across additional products and sports, and support early strategic thinking on additional formats.
• Run post-launch retros and turn learnings into a playbook that makes each subsequent release faster and lower-risk to execute.

Skills

Cross-functional execution

Structured problem-solving

Executive communication

Ambiguity management

Project planning

Job description

Fanatics Collectibles seeks a Senior Manager, Instant Packs Lead to bridge Commercial and Product across the Instant Packs launch. You will shape the GTM strategy, coordinate across Product, Tech, Operations, Creative, and Marketing, and own the day-to-day execution calendar to ensure timely ship-outs.

You will partner with senior stakeholders, maintain a single source of truth, and run post-launch retros to build scalable playbooks for future releases.