Senior Manager, Instant Packs Launch Lead

Fanatics Inc.; New York (NY); On-site; USD 169,000 - 190,000; Full time

Job summary

Fanatics Collect is seeking a Senior Manager, Instant Packs Lead to drive the go-to-market and commercial strategy for a new digital pack product. You will coordinate cross-functional teams across Product, Tech, Operations, Creative, and Commercial, keeping launches on schedule and mitigating risks.

The role blends strategy with hands-on execution, shaping pricing, pack architecture, and launch sequencing while building a scalable playbook for future formats and products.

Qualifications

• Bachelor's degree required.
• 5+ years in ecommerce, marketplace operations, product/program management, or commercial strategy.
• Experience launching new products or features is a plus.
• Proven ability to drive cross-functional execution without formal authority.
• Strong structuring of ambiguous problems into clear frameworks and plans.

Responsibilities

• Own the end-to-end execution calendar for Instant Packs launches across Product, Tech, Creative, and Commercial.
• Translate decisions into action; escalate risks early and drive open questions to resolution.
• Shape pack architecture, pricing, allocation, and launch sequencing with Commercial SME; ensure GTM plans meet goals.
• Oversee go-to-market sequencing across seeding, creators, owned channels, paid media, and CRM moments.
• Track key metrics and turn results into learnings for future releases.
• Coordinate app readiness, PDP, and storefront placements with Product and Tech to hit launch timelines.
• Maintain positioning guardrails and consistent messaging across teams.

Skills

Ecommerce operations

Product management

Commercial strategy

Cross-functional collaboration

Analytical mindset

Education

Bachelor's degree

Job description

Fanatics Collect is seeking a Senior Manager, Instant Packs Lead to drive the go-to-market and commercial strategy for a new digital pack product. You will coordinate cross-functional teams across Product, Tech, Operations, Creative, and Commercial, keeping launches on schedule and mitigating risks.

The role blends strategy with hands-on execution, shaping pricing, pack architecture, and launch sequencing while building a scalable playbook for future formats and products.