Senior Manager, Live Commerce & Programming

Fanatics

New York (NY)

On-site

USD 169,000 - 210,000

Full time

3 days ago

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Job summary

Fanatics seeks a Senior Manager, Commercial Programming to lead the strategy and operating model for Commercial Programming at Fanatics Collectibles. This role will build an integrated portfolio across product launches, sports calendars, and cultural moments, partnering with creators and teams to drive scalable entertainment experiences with strong commercial results.

The leader will set priorities, KPIs, and processes, work across Product, Account Management, and other functions, and build a

Qualifications

Bachelor's degree in Business, Marketing, Media, Communications or related field.
7+ years in commercial or growth marketing, content programming, or live commerce.
Experience leading teams and complex programs with measurable outcomes.
Deep understanding of live selling ecosystems and content-to-commerce linkages.
Ability to translate business objectives into clear strategies and KPIs.

Responsibilities

Own the Commercial Programming strategy, roadmap, and annual priorities.
Lead scalable programming concepts and franchises with creators, athletes, and teams.
Partner with Product, Account Management, and other functions to align execution.
Define operating rhythms, budgets, and resource allocation for the portfolio.
Build and develop a high-performing Commercial Programming team.