Senior Manager, Live Commerce Programming Strategy

Fanatics Inc.; New York (NY); On-site; USD 140,000 - 190,000; Full time

Job summary

Fanatics Collectibles seeks a Senior Manager, Commercial Programming to lead the strategy and operating model for scaling programming across moments, product launches, and creator opportunities. This leader will build the Commercial Programming function, set priorities, and drive performance through integrated execution with cross-functional teams.

The role involves defining investment principles, partnering with product and account teams, and developing scalable franchises with creators,

Qualifications

• Bachelor's degree in Business, Marketing, Media, Communications or related field.
• 7+ years of experience in commercial or growth programming, live commerce, or related fields.
• Proven ability to lead cross-functional programs and teams.
• Strong executive communication and stakeholder management.
• Deep knowledge of live selling ecosystems and audience engagement.
• Ability to translate business objectives into actionable programming.
• Excellent analytical and KPI-driven decision making.

Responsibilities

• Own the Commercial Programming strategy, operating plan, and integrated roadmap across product releases and moments.
• Establish annual and quarterly programming priorities, investment principles, KPIs, and decision frameworks.
• Translate strategy into actionable programming objectives and allocate budget/resources accordingly.
• Lead scalable programming concepts and franchises with creators, athletes, teams, and talent.
• Create scalable models and standards to repeat successful formats across categories and segments.
• Partner with Account Management, Paid, Lifecycle, Influencer, Product, and other teams.
• Align programming strategy with platform capabilities and new product features.
• Define seller programming strategy for major platform moments and opportunities.
• Own performance management for the programming portfolio using KPIs.
• Build and develop a high-performing Commercial Programming team with clear roles and workflows.

Skills

Strategic programming

Leadership

Cross-functional

Live selling

Education

Bachelor's degree in related field

Tools

CRM systems

Analytics platforms

Job description

Fanatics Collectibles seeks a Senior Manager, Commercial Programming to lead the strategy and operating model for scaling programming across moments, product launches, and creator opportunities. This leader will build the Commercial Programming function, set priorities, and drive performance through integrated execution with cross-functional teams.

The role involves defining investment principles, partnering with product and account teams, and developing scalable franchises with creators,