Senior Manager, Global Brand Strategy & Consumer Engagement

Sol de Janeiro; New York (NY); Hybrid; USD 130,000 - 140,000; Full time

Job summary

An established industry player is seeking a Senior Manager for Global Brand Strategy & Consumer Engagement. This pivotal role involves crafting innovative Go-To-Market strategies and enhancing brand experiences that resonate globally. The ideal candidate will have a strong marketing background, exceptional collaboration skills, and a passion for storytelling. Join a dynamic team that values creativity and strategic thinking, and be part of a brand that is recognized for its excellence in the beauty industry. If you're ready to make an impact and drive brand engagement, this opportunity is for you.

Qualifications

• 5+ years of experience in integrated marketing.
• Strong experience in developing and executing GTM strategies.

Responsibilities

• Lead tier 1 product launch 360 strategy and smaller-scale projects.
• Develop and implement distinct strategies for various platforms.
• Elevate storytelling across all platforms to deepen consumer loyalty.

Skills

Integrated Marketing

Go-To-Market Strategies

Cross-functional Collaboration

Marketing Analytics

Communication Skills

Education

Bachelor's degree in Marketing

Bachelor's degree in Business

Tools

Marketing Analytics Tools

Job description

Senior Manager, Global Brand Strategy & Consumer Engagement

Join to apply for the Senior Manager, Global Brand Strategy & Consumer Engagement role at Sol de Janeiro

Senior Manager, Global Brand Strategy & Consumer Engagement

Join to apply for the Senior Manager, Global Brand Strategy & Consumer Engagement role at Sol de Janeiro

Launched in 2015, Sol de Janeiro is a globally recognized, award-winning beauty brand, drawing inspiration from Brazil's beauty rituals, warmth, and spirit. Sol de Janeiro delivers a sensory experience beloved by multi-generational consumers worldwide, with clinically proven results, transformative textures, and transportive fragrances.

Headquartered in New York and launched as a digitally native brand, we have expanded globally with teams in Paris, London, and Germany. Our commitment to excellence has earned high-profile honors, including being named one of TIME100's 2024 Most Influential Companies, Fast Company's 2024 World's Most Innovative Companies, and WWD Beauty Inc's Power Brands of 2024, underscoring its leadership in the beauty industry and outstanding workplace. These accolades highlight our dedication to being a leading brand in the beauty industry and an exceptional workplace.

We are seeking a Senior Manager, Global Brand Strategy & Consumer Engagement someone who is not just consumer-focused but a true trendsetter in creating standout brand experiences in today's dynamic market. Your expertise lies in synthesizing insights from various departments, formulating groundbreaking 360-degree Go-To-Market (GTM) strategies that not only generate buzz but also ensure global consumer relevance and engagement.

This role reports to the Director, Global Brand Strategy & Consumer Engagement.

• Play a crucial role in supporting tier 1 product launch 360 strategy, while also taking the lead on smaller-scale projects. Ensure each initiative is strategically aligned with our overarching brand goals.
• Develop and implement distinct strategies all rolling up to the creative campaign concept for different platforms and assets, ensuring that each is uniquely positioned to maximize engagement and impact.
• Support the release and implementation of global campaign frameworks through well-structured launch plans and toolkits.
• Elevate storytelling across all platforms and develop fresh and engaging campaign execution opportunities to deepen consumer affinity and loyalty.
• Oversee and manage the creative briefing and creative development process for new launches and other marketing support programs, soliciting cross-functional team feedback that optimizes creative output while delivering on overarching launch strategies and objectives.
• Brief creative and media agencies on brand and consumer engagement tactics, media, social, and influencer needs for each campaign, reflecting needs and intake from all channels and regions.
• Work closely with various departments, including Global Product Marketing and Creative teams, to ensure alignment and coherence in all marketing efforts.
• Act as a bridge between global and regional teams, ensuring that marketing strategies are effectively localized and resonate with specific market needs.
• Support seasonal product storytelling and marketing campaigns.
• Regularly assess global trends and competitive activities, integrating these insights into marketing strategies.
• Assist in the planning and execution of events and partnerships as needed.
• Create proposals and recaps for activations.
• Support the management of the Global Brand Strategy & Consumer Engagement budget.
  
  

Requirements

• Bachelor's degree in Marketing, Business, or related field.
• 5+ years of experience in integrated marketing.
• Strong experience in developing and executing GTM strategies, preferably in the beauty or CPG industry.
• Exceptional cross-functional collaboration skills.
• Proficient in marketing analytics tools.
• Excellent communication and presentation skills.
• This role follows a hybrid work model with three mandatory in-office days per week and requires candidates to be based in the NYC metro area.
  
  

Salary Range

$130,000—$140,000 USD

In addition to base salary, this position is eligible for participation in a highly competitive bonus program with the possibility for overachievement based on performance and company results. The information contained herein is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee, as these may change or new ones may be assigned at any time.

Sol de Janeiro is committed to diversity and inclusion in the workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Requests for accommodation due to a disability or any other protected characteristic can be made at any stage of the recruitment process and during employment by contacting our People Experience Team at [e-mail].

https://soldejaneiro.com/pages/privacy-policy-sol-de-janeiro

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Retail Health and Personal Care Products

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