Sr. Field & Demand Marketing Manager

DocuSign; Virginia (MN); Remote; USD 116,000 - 191,000; Full time

Job summary

An innovative firm is seeking a Marketing Manager to lead demand generation initiatives tailored for the public sector. This role involves crafting multi-channel campaigns, collaborating with sales teams, and leveraging data-driven insights to optimize performance. The ideal candidate will have extensive experience in marketing within the technology sector, particularly in public sector demand programs. Join a dynamic team where your contributions will significantly impact business growth and help shape the future of agreement management solutions.

Benefits

Paid Time Off

Paid Parental Leave

Full Health Benefits

Retirement Plans

Learning and Development Opportunities

Compassionate Care Leave

Restricted Stock Units (RSUs)

Company Bonus Plan

Qualifications

• 8+ years of experience in demand and customer engagement programs.
• Strong understanding of digital and email marketing channels.

Responsibilities

• Develop integrated marketing programs to drive engagement.
• Manage multi-channel demand generation strategies.

Skills

Demand Generation

Customer Engagement

Digital Marketing

Project Management

Data Analysis

Education

Bachelor's Degree

Master's Degree

Tools

Salesforce

Eloqua

Outreach

DemandBase

Folloze

Job description

Company Overview

Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people's lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign's Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).

What you'll do

The Marketing Manager will play a critical role in driving demand and pipeline growth through integrated marketing programs tailored to the public sector. This position will lead the execution of multi-channel campaigns-including webinars, content releases, events, and digital marketing-designed to engage target audiences and accelerate sales opportunities. Success in this role requires a strategic approach, strong collaboration with Sales and cross-functional marketing teams, and the ability to use data-driven insights to optimize performance. This role directly impacts business growth by developing and implementing high-impact marketing initiatives that convert interest into measurable pipeline.

This position is an individual contributor role reporting to the Director, Demand & Field Marketing.

Responsibility

• Develop and implement integrated marketing programs, including webinars, content releases, events, and digital campaigns, to drive engagement and pipeline growth

• Manage multi-channel demand generation strategies across digital, paid social, field marketing, and email to maximize reach and impact

• Lead collaboration with Sales Development and Sales teams to align marketing initiatives with target accounts and pipeline objectives

• Implement data-driven optimizations to improve campaign performance, ensuring continuous refinement of marketing tactics

• Enable Sales and Sales Development teams with relevant campaign insights, messaging, and content to support effective lead follow-up

• Partner with product and content marketing teams to refine messaging and develop compelling assets tailored to the public sector audience

• Monitor program performance, analyze key metrics, and adjust strategies to address pipeline gaps and enhance return on investment

• Coordinate with database and digital marketing teams to optimize audience targeting, lead nurturing, and conversion strategies

Job Designation

Remote: Employee is not required to be in or near an office frequently and works from a designated remote work location for the majority of the time.

Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.

What you bring

Basic

• 8+ years experience handling demand and customer engagement programs for technology or software companies with a track record of successful results.
• 3+ years experience planning and implementing Public Sector demand programs

Preferred

• Public Sector experience
• Strong understanding and experience with multiple demand channels, including digital, paid social, field, and email marketing to drive pipeline
• Excellence in building cross-functional relationships and alignment, particularly with Sales leadership and Sales Development organizations
• Metric-driven approach focused on setting and measuring key performance indicators
• Excellent project management skills and ability to work cross-departmentally
• Creative, collaborative, and resourceful
• Ability to multi-task and prioritize in a fast-paced and dynamic work environment
• Familiarity with Salesforce, Eloqua, Outreach, DemandBase, Folloze, and other marketing technologies
• Excellent written, verbal, and visual presentation skills

Wage Transparency

Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience.

Based on applicable legislation, the below details pay ranges in the following locations:

California: $122,300.00 - $190,650.00 base salary

Illinois and Colorado: $116,500.00 - $160,150.00 base salary

Washington, New Jersey and New York (including NYC metro area): $116,500.00 - $168,200.00 base salary

Washington DC: $122,300.00 - $168,200.00 base salary

This role is also eligible for the following:

• Bonus: Sales personnel are eligible for variable incentive pay dependent on their achievement of pre-established sales goals. Non-Sales roles are eligible for a company bonus plan, which is calculated as a percentage of eligible wages and dependent on company performance.
• Stock: This role is eligible to receive Restricted Stock Units (RSUs).

Global benefits provide options for the following:

• Paid Time Off: earned time off, as well as paid company holidays based on region
• Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement
• Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
• Retirement Plans: select retirement and pension programs with potential for employer contributions
• Learning and Development: options for coaching, online courses and education reimbursements
• Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events

Life at Docusign

Working here

Docusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what's right, every day. At Docusign, everything is equal.

We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you'll be loved by us, our customers, and the world in which we live.

Accommodation

Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at [e-mail].

If you experience any issues, concerns, or technical difficulties during the application process please get in touch with our Talent organization at [e-mail] for assistance.

Applicant and Candidate Privacy Notice

States Not Eligible for Employment

This position is not eligible for employment in the following states: Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia and Wyoming.

Equal Opportunity Employer

It's important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category.

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