Senior Manager, Global Audience & Programs Marketing

Darktrace; Miami (FL); On-site; USD 150,000 - 210,000; Full time

Benefits offered by this job

Medical, dental and vision insurance

Parental leave

Pet insurance

Life insurance

401(k)

Employee Assistance Program

Job summary

Darktrace is seeking a strategic Senior Manager, Audience Marketing to lead global customer programs, events, and GTM initiatives that generate pipeline and promote customer advocacy. You will own the customer journey and drive high-impact execution across regions, partnering with marketing, customer success and product teams to engage audiences and maximize value from Darktrace.

This role focuses on scalable programs, world-wide events, and data-driven optimization to accelerate growth and

Qualifications

• Bachelor’s degree in marketing, business management and/or communications.
• 5+ of B2B marketing experience, with at least 3 years in technology companies.
• Experience marketing cybersecurity, cloud, AI or platform solutions is a plus.
• Proven track record driving pipeline and influencing sales outcomes.
• Strong story creator that can translate technical capabilities into use cases, with clear value and benefits that drive action.
• Experience with ABM, field marketing, events management, and integrated demand gen.
• Experience designing targeted programs and plays that influence pipeline and support GTM priorities.
• Proven ability to scale event programs—including webinars, executive dinners, and tradeshow ancillary events.
• Ability to operate in a fast-moving cybersecurity landscape with agility and ambiguity.
• Hands-on experience with marketing automation and digital marketing tools.

Responsibilities

• Develop and execute 3-5 targeted programs annually to deliver pipeline, meetings, and customer experiences.
• Manage active marketing plans and customer journeys addressing use cases and procurement cycles.
• Create audience/industry-specific plays with PMM and GTM to align messaging and activations.
• Build a promotion plan across inbound and outbound to engage cohorts and open relationships.
• Create activation-ready toolkits by audience for multi-channel release.
• Design repeatable frameworks, cadences, playbooks, and workflows for global execution.
• Partner with marketing, product marketing, customer success, and other stakeholders for alignment and priority execution.
• Own and scale Darktrace’s global customer event portfolio (Tech Meetups, Defender Days).
• Monitor cybersecurity and AI trends to inform plans for sales, product and leadership.
• Define KPIs and track/report monthly and quarterly; build repeatable processes for campaign execution.
• Manage marketing budget with ROI focus and transparency.

Skills

ABM

Field Marketing

Events Management

Demand Gen

Marketing Automation

Sales & Marketing Alignment

Storytelling

Cross-functional Collaboration

Analytical Mindset

Travel Ready

Education

Bachelor’s degree in marketing, business management and/or communications

Tools

Salesforce

Marketo/HubSpot

Gainsight

Job description

Darktrace is seeking a strategic Senior Manager, Audience Marketing to lead global customer programs, events, and GTM initiatives that generate pipeline and promote customer advocacy. You will own the customer journey and drive high-impact execution across regions, partnering with marketing, customer success and product teams to engage audiences and maximize value from Darktrace.

This role focuses on scalable programs, world-wide events, and data-driven optimization to accelerate growth and