Global Audience Marketing Leader — Growth & Programs

Darktrace; Arlington (VA); On-site; USD 140,000 - 190,000; Full time

Benefits offered by this job

Medical, dental and vision insurance

Paid parental leave

Pet insurance

401(k)

Employee Assistance Program

Job summary

Darktrace is seeking a strategic Senior Manager, Audience Marketing to lead global customer programs, events, and targeted GTM initiatives that generate sourced pipeline for acquisition and expansion. You will design and execute customer programs across the journey, partnering with marketing and customer success to engage the right audiences and maximize value.

This high-visibility role drives consistent execution globally, scaling events, webinars, and campaigns to accelerate deals and

Qualifications

• Bachelor’s degree in marketing, business, or communications.
• 5+ years of B2B marketing, with 3+ years in tech firms.
• Experience marketing cybersecurity, cloud, AI or platform solutions is a plus.
• Proven track record driving pipeline and influencing sales outcomes.
• Strong storytelling translating technical capabilities into clear value.

Responsibilities

• Develop and execute 3–5 targeted programs annually to deliver pipeline, meetings, and customer experiences.
• Manage active marketing plans and customer journeys addressing audience needs and procurement cycles.
• Create audience or industry plays with PMM and GTM to drive engagement and revenue influence.
• Build promotion plans across inbound and outbound channels to engage cohorts and open opportunities.
• Create activation-ready toolkits by audience for consistent, global execution.
• Design repeatable frameworks, cadences, and workflows to scale programs globally.
• Partner with marketing, product marketing, customer success, and other stakeholders for alignment on priorities and pipeline goals.
• Own and scale Darktrace’s global customer event portfolio (Tech Meetups, Defender Days) to drive engagement and advocacy.
• Monitor cybersecurity and AI trends to inform plans and plays for sales and leadership.

Skills

Marketing strategy

ABM

Events management

Demand generation

Cross-functional collaboration

Storytelling

Digital marketing

Travel up to 30%

Team leadership

Data-driven

Education

Bachelor’s degree in marketing

Tools

Salesforce

Marketo/HubSpot

Gainsight

Job description

Darktrace is seeking a strategic Senior Manager, Audience Marketing to lead global customer programs, events, and targeted GTM initiatives that generate sourced pipeline for acquisition and expansion. You will design and execute customer programs across the journey, partnering with marketing and customer success to engage the right audiences and maximize value.

This high-visibility role drives consistent execution globally, scaling events, webinars, and campaigns to accelerate deals and