Global Audience Marketing Lead — Programs & Events

Darktrace; Lansing (MI); On-site; USD 130,000 - 150,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Parental leave

Pet insurance

Life insurance

Commuter benefits

401(k)

Employee Assistance Program

Job summary

Darktrace is seeking a strategic Senior Manager, Audience Marketing to lead global customer programs and targeted GTM initiatives that generate pipeline and advocacy. You will design, own, and execute customer experiences across regions, partnering with marketing, product marketing and customer success to engage audiences and accelerate deals.

This role offers high visibility and global impact. You will scale the investor-facing events and digital campaigns, manage budgets with ROI clarity, and

Qualifications

• Bachelor's degree in marketing, business management and/or communications.
• 5+ years of B2B marketing experience in technology companies.
• Experience marketing cybersecurity, cloud, AI or platform solutions is a plus.

Responsibilities

• Develop and execute 3–5 targeted programs annually to deliver pipeline, meetings, and exceptional customer experiences.
• Manage active marketing plans and customer journeys addressing key audience use cases, needs, procurement cycles, and compliance.
• Collaborate with PMM and GTM to align messaging, content, use cases, and activations across regions.

Skills

B2B marketing

Pipeline development

Demand generation

ABM

Events management

Education

Bachelor's degree in marketing

Tools

Salesforce

Marketo

HubSpot

Gainsight

Job description

Darktrace is seeking a strategic Senior Manager, Audience Marketing to lead global customer programs and targeted GTM initiatives that generate pipeline and advocacy. You will design, own, and execute customer experiences across regions, partnering with marketing, product marketing and customer success to engage audiences and accelerate deals.

This role offers high visibility and global impact. You will scale the investor-facing events and digital campaigns, manage budgets with ROI clarity, and