Global Audience & Programs Marketing Lead

Darktrace; Boston (MA); On-site; USD 120,000 - 170,000; Full time

Benefits offered by this job

100% medical, dental and vision for员工及

Paid parental leave

Pet insurance Discount

Life insurance

401(k)

Employee Assistance Program

Job summary

Darktrace seeks a strategic Senior Manager, Audience Marketing to lead global customer programs and GTM initiatives, creating sourced pipeline for acquisition and expansion plays. You will own customer programs and experiences across the journey, collaborating with marketing and customer success to engage audiences worldwide and extract maximum value from Darktrace.

This role drives high-impact events, ABM, field marketing and demand-gen, shaping strategy and execution for global growth while

Qualifications

• Bachelor’s degree in marketing, business management and/or communications.
• 5+ years of B2B marketing experience, with at least 3 years in technology companies.
• Experience marketing cybersecurity, cloud, AI or platform solutions is a plus.
• Proven track record driving pipeline and influencing sales outcomes.
• Strong storytelling to translate tech into clear use cases and value.

Responsibilities

• Develop 3–5 targeted programs annually to deliver pipeline and meetings.
• Manage active marketing plans and customer journeys across segments.
• Create audience/industry plays with PMM and GTM for regional impact.
• Own and scale global customer events, including meetups and Defender Days.
• Define KPIs for awareness, engagement and pipeline contribution.

Skills

B2B marketing

pipeline generation

storytelling

ABM

field marketing

demand generation

events management

cross-functional collaboration

marketing automation

digital marketing tools

travel up to 30%

Education

Bachelor’s degree in marketing, business management and/or communications

Tools

Salesforce

Marketo/HubSpot

Gainsight

Job description

Darktrace seeks a strategic Senior Manager, Audience Marketing to lead global customer programs and GTM initiatives, creating sourced pipeline for acquisition and expansion plays. You will own customer programs and experiences across the journey, collaborating with marketing and customer success to engage audiences worldwide and extract maximum value from Darktrace.

This role drives high-impact events, ABM, field marketing and demand-gen, shaping strategy and execution for global growth while