Senior Manager, Global Audience & Event Marketing

Darktrace; Charlotte (NC); On-site; USD 150,000 - 210,000; Full time

Benefits offered by this job

Medical, dental & vision insurance

Paid parental leave

Pet insurance

Life insurance

401(k)

Employee Assistance Program

Job summary

Darktrace is seeking a Senior Manager, Audience Marketing to lead global customer programs and GTM initiatives, driving sourced pipeline and advocacy. You will design and own experiences across the customer journey, partnering with marketing, CS, and sales to activate audiences and accelerate deals.

The role emphasizes scalable programs, regional activation, and high-visibility execution in a fast-paced cybersecurity landscape.

Qualifications

• Bachelor’s degree in marketing, business management and/or communications.
• 5+ years in B2B marketing, including 3+ years in tech companies.
• Experience marketing cybersecurity, cloud, AI or platform solutions is a plus.
• Proven track record driving pipeline and influencing sales outcomes.
• Strong story creator translating tech capabilities into clear value.
• Experience with ABM, field marketing, events management and demand gen.
• Experience designing targeted programs and plays by industry/region.
• Proven ability to scale event programs with repeatable frameworks.
• Able to operate in fast-moving cybersecurity landscape with agility.
• Strong cross-functional collaboration with product marketing, CS, sales.
• Hands-on with marketing automation/digital tools: Salesforce, Marketo/HubSpot, Gainsight.
• Excellent project management, communication, stakeholder alignment, data-driven.
• Willingness to travel up to 30%.

Responsibilities

• Develop and Execute 3-5 Targeted Programs annually to deliver pipeline and engagement.
• Manage active marketing plans and customer journeys addressing use cases and procurement.
• Create audience/industry plays with PMM and GTM to drive engagement and revenue.
• Build a promotion plan across inbound/outbound for cohesive experiences.
• Create activation-ready toolkits by audience for multi-channel releases.
• Design repeatable frameworks and workflows for global execution and metrics.
• Partner with marketing, product marketing, CS, and sales for alignment and deals.
• Own and scale Darktrace’s global customer event portfolio to improve advocacy.
• Plan and execute virtual and in-person events to accelerate pipeline.

Skills

Pipeline acceleration

Storytelling

Cross-functional collaboration

Targeted programs

Demand generation

Program design

Event scalability

Strategic marketing leadership

Analytics/data-driven mindset

Travel willingness

Education

Bachelor’s degree in marketing, business management and/or communications

Tools

Salesforce

Marketo

HubSpot

Gainsight

Job description

Darktrace is seeking a Senior Manager, Audience Marketing to lead global customer programs and GTM initiatives, driving sourced pipeline and advocacy. You will design and own experiences across the customer journey, partnering with marketing, CS, and sales to activate audiences and accelerate deals.

The role emphasizes scalable programs, regional activation, and high-visibility execution in a fast-paced cybersecurity landscape.