Global Audience Marketing & Programs Lead

Darktrace; Owensboro (KY); On-site; USD 130,000 - 150,000; Full time

Benefits offered by this job

100% medical, dental and vision

Paid parental leave

Pet insurance Discount

Life insurance

Commuter benefits

401(k)

Employee Assistance Program

Job summary

Darktrace is seeking a strategic Senior Manager, Audience Marketing to lead global customer programs, events, and targeted GTM initiatives that generate sourced pipeline and promote customer advocacy.

You will design, own, and execute customer programs across the journey, collaborating with marketing and customer success to activate the right audiences and maximize value from Darktrace.

Qualifications

• Bachelor’s degree in marketing, business management and/or communications.
• 5+ years of B2B marketing experience, with at least 3 years in technology companies.
• Experience marketing cybersecurity, cloud, AI or platform solutions is a plus.
• Proven track record driving pipeline and influencing sales outcomes.

Responsibilities

• Develop and Execute 3-5 Targeted Programs Annually to deliver pipeline, meetings, and exceptional customer experiences with Darktrace.
• Manage active marketing plans and customer journeys that address key audience use cases, customer needs, procurement cycles, and compliance requirements.
• Create audience and/or industry-specific plays partnering with PMM and GTM to align messaging, positioning, content, use cases, and activations in region which will drive meaningful engagement and revenue influence.
• Build a promotion plan with key marketing functions across inbound and outbound that will engage the right cohorts and open new relationships and opportunities.
• Create activation-ready toolkits by audience which can be released across various channels for consistency and cohesive experience with Darktrace.

Skills

ABM

Field marketing

Events management

Integrated demand gen

Marketing automation

Education

Bachelor’s degree in marketing, business management and/or communications

Tools

Salesforce

Marketo/HubSpot

Gainsight

Job description

Darktrace is seeking a strategic Senior Manager, Audience Marketing to lead global customer programs, events, and targeted GTM initiatives that generate sourced pipeline and promote customer advocacy.

You will design, own, and execute customer programs across the journey, collaborating with marketing and customer success to activate the right audiences and maximize value from Darktrace.