Senior Manager, Franchise Marketing

Gallagher Recruiting Services; New York (NY); Híbrido; USD 120.000 - 150.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Flexible PTO

401(k)

Health benefits

Wellness programs

Descripción de la vacante

Gallagher Recruiting Services in New York City or Dallas is seeking a Senior Manager, Franchise Marketing to lead marketing performance across a large multi-unit network. You will partner with franchise owners and ops leaders to accelerate lead generation, membership acquisition, retention, and local market growth.

The role focuses on franchise marketing strategy, digital marketing, paid media, CRM, and omnichannel campaigns to drive leads, sales, and retention.

Formación

• 5+ years of experience in franchise marketing, field marketing, local marketing, digital marketing, or brand marketing.
• Experience supporting multi-unit, franchise, retail, hospitality, or service-based businesses.
• Strong knowledge of paid media, lead generation, customer acquisition, analytics, and marketing tech platforms.
• Proven ability to manage multiple stakeholders and drive measurable business results.

Responsabilidades

• Lead franchise marketing strategy and local marketing initiatives across assigned markets.
• Support franchisees with digital marketing, paid media, promotions, CRM, social media, and email marketing.
• Develop and optimize omnichannel marketing campaigns that drive leads, sales, and retention.
• Manage marketing technology, creative asset platforms, and brand-compliant marketing toolkits.
• Analyze campaign performance, ROI, KPIs, and customer acquisition metrics.
• Partner cross-functionally with operations, creative, analytics, and agency teams.
• Share franchisee training, marketing best practices, and performance insights.
• Mentor and develop a Marketing Associate.

Conocimientos

Franchise marketing

Digital marketing

Lead generation

Marketing analytics

Paid media

Descripción del empleo

New York City, NY or Dallas, TX (Hybrid)

Franchise Marketing | Local Marketing (LM) | Multi-Unit Operations | Digital Marketing | Brand Strategy | CRM | Paid Media | Lead Generation

Our client is seeking a Senior Manager, Franchise Marketing to drive marketing performance across a large multi-unit network. This role serves as a strategic partner to franchise owners, operations leaders, and agency partners, helping accelerate lead generation, membership acquisition, customer retention, and local market growth.

What You'll Do

• Lead franchise marketing strategy and local marketing initiatives across assigned markets
• Support franchisees with digital marketing, paid media, promotions, CRM, social media, email marketing, and community engagement
• Develop and optimize omnichannel marketing campaigns that drive leads, sales, and retention
• Manage marketing technology, creative asset platforms, and brand-compliant marketing toolkits
• Analyze campaign performance, ROI, KPIs, and customer acquisition metrics
• Partner cross-functionally with operations, creative, analytics, and agency teams
• Share franchisee training, marketing best practices, and performance insights
• Mentor and develop a Marketing Associate

What We're Looking For

• 5+ years of experience in franchise marketing, field marketing, local marketing, digital marketing, brand marketing, account management, or media strategy
• Experience supporting multi-unit, franchise, retail, consumer services, hospitality, fitness, restaurant, or service-based businesses
• Strong knowledge of paid media, lead generation, customer acquisition, marketing analytics, campaign optimization, and marketing technology platforms
• Proven ability to manage multiple stakeholders and drive measurable business results
• Excellent communication, presentation, and relationship-building skills

Why Join?

• High-growth organization with significant career advancement opportunities
• Strategic, highly visible role supporting franchise business growth
• Competitive compensation and comprehensive benefits
• Flexible PTO, 401(k), health benefits, and wellness programs

Gallagher's HR & Organizational effectiveness team provides expert guidance and hands-on support in HR, Recruiting, and Payroll to help organizations stay focused on achieving their strategic business goals.