Marketing Manager - Franchise Development

CMK Resources, Inc.; Lakewood (CO); Hybrid; USD 90.000 - 120.000; Vollzeit

Zusammenfassung

CMK Resources, Inc. is seeking a Marketing Manager, Franchise Development in Lakewood, CO to lead the franchise marketing strategy for multiple brands. The role is hybrid and requires hands-on execution across campaigns, content, and nurture programs to attract prospective franchise owners and investors.

You will manage agency partners, analyze performance, and collaborate with Franchise Development sales to improve lead quality and conversions, while tracking ROI and pipeline contributions.

Qualifikationen

• 5–7+ years in integrated marketing, demand generation or franchise marketing.
• Proven track record generating leads for B2B franchises or investors.
• Strong full‑funnel marketing knowledge: paid media, email, content, landing pages.
• Experience managing external media, creative, PR agencies, and vendors.
• Ability to analyze campaign data and drive strategic actions independently.
• Hands‑on with Google Ads, LinkedIn/Meta ads, retargeting, and analytics tools.

Aufgaben

• Own the franchise development marketing strategy across multiple brands.
• Lead campaigns across paid media, organic, email, content, landing pages and events.
• Create messaging and positioning for different franchise owner profiles.
• Manage outside agencies: briefs, priorities, deliverables, accountability.
• Analyze performance across channels and optimize ROI and pipeline velocity.
• Develop nurture programs and sales enablement materials for franchise sales.
• Collaborate with Franchise Development sales to improve lead quality and routing.
• Track lead volume, cost per lead, conversion rates, and pipeline contribution.

Kenntnisse

Integrated marketing

Demand generation

Growth marketing

Franchise marketing

Lead generation

Campaign management

Analytics

Tools

HubSpot

Salesforce

Jobbeschreibung

CMK Resources is seeking a Marketing Manager, Franchise Development to support a growing, multi-brand franchise organization in the business services industry. This direct-hire position is based in Lakewood, Colorado, and will follow a hybrid work model.

This role will own the franchise development marketing strategy across multiple established brands, with a primary focus on generating qualified leads from prospective franchise owners and investors. The ideal candidate is a well-rounded, hands-on marketer who can develop the strategy, direct agency partners, analyze performance, and personally execute campaigns, content, messaging, and nurture programs.

What You Will Be Doing

• Develop and execute an integrated, full-funnel marketing strategy to attract qualified prospective franchise owners and investors.
• Build campaigns across paid media, organic search, email, content, landing pages, public relations, events, webinars, franchise portals, and other lead-generation channels.
• Create differentiated positioning, messaging, and campaigns for multiple franchise brands and prospective-owner profiles.
• Manage outside agency partners, including developing briefs, setting priorities, reviewing recommendations, managing deliverables, and holding partners accountable for results.
• Evaluate performance across Google Search, Performance Max, LinkedIn, Meta, retargeting, and other digital channels.
• Create and refine email copy, nurture campaigns, landing-page content, advertisements, presentations, and franchise sales materials.
• Partner closely with Franchise Development sales to improve lead quality, routing, follow-up, pipeline velocity, and conversion.
• Develop and optimize the prospective-owner journey from initial awareness through inquiry, nurture, qualification, and sales handoff.
• Track and report on lead volume, cost per lead, lead quality, conversion rates, pipeline contribution, and marketing ROI.
• Identify public relations, media, partnership, event, and brand-awareness opportunities that support franchise growth.
• Manage multiple campaigns, brands, stakeholders, and deadlines while maintaining consistent processes and reporting.
• Remain personally involved in execution while leveraging resources from the broader marketing organization and outside partners.

What We Are Looking For

• Approximately 5–7 or more years of integrated marketing, demand generation, growth marketing, or franchise marketing experience.
• Experience generating leads for prospective franchise owners, investors, business owners, dealers, members, partners, or another high-consideration B2B audience.
• Strong understanding of full-funnel lead generation, including paid media, email nurture, content, landing pages, conversion optimization, and sales handoff.
• Experience managing outside media, creative, digital, or public relations agencies.
• Ability to analyze campaign performance independently and determine strategic actions rather than relying entirely on an agency for recommendations.
• Working knowledge of Google Ads, Performance Max, LinkedIn Ads, Meta, retargeting, and digital campaign measurement.
• Experience with CRM and marketing automation platforms such as HubSpot, Salesforce, or comparable systems.
• Strong writing skills across email, campaign messaging, advertising, content, presentations, and sales-enablement materials.
• Experience partnering with sales teams on lead quality, pipeline performance, follow-up, and conversion.
• Ability to think strategically while remaining comfortable with hands-on execution.
• Experience supporting multiple brands, locations, markets, or independently operated businesses is strongly preferred.
• Direct franchise development marketing experience, including franchise portals, broker networks, franchise sales funnels, or investor marketing, is highly preferred.