Franchise Digital Marketing Specialist

Championmgt; Dallas (TX); Hybrid; USD 55,000 - 75,000; Full time

Benefits offered by this job

Hybrid work schedule

Excellent benefits

Job summary

Championmgt in Dallas is seeking a Digital Marketing Specialist with 1–4 years of experience in digital marketing, advertising and social media management. This food & beverage focused role offers career growth, competitive pay, excellent benefits, and a hybrid work schedule in a fast-paced, team-oriented environment.

The ideal candidate will manage franchise client campaigns across paid media, support lead generation efforts, and contribute to content strategy while collaborating with

Qualifications

• Bachelor’s degree in Marketing, Business or related field.
• 1–4 years’ experience running paid media campaigns, preferably in lead generation marketing.
• Agency experience is preferred.
• Hospitality/restaurant industry experience is also a plus.

Responsibilities

• Support franchise digital marketing campaigns across paid media channels to generate franchise sales leads and grow brand pipelines.
• Make outbound sales calls to prospects generated from marketing campaigns for prequalification.
• Assist with ad account optimizations, campaign builds and restructures for franchise client activity.
• Support client services through reporting, analysis, lead tracking and QA.
• Manage daily digital marketing tasks: budget pacing, bid optimization, ad copy testing, keyword management and lead qualification.
• Provide recommendations for messaging, creative, keyword, audience and tactic testing to maximize lead generation results.
• Assist with organic franchise development content strategy and execution.

Skills

Lead generation

Paid media campaigns

Outbound outreach

Analytical mindset

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Meta Ads

LinkedIn Ads

Google Data Studio

Job description

Description

Award-winning PR & Digital Media Agency is seeking a Digital Marketing Specialist with 1–4 years of experience in digital marketing, advertising and/or social media management. This food & beverage focused marketing role offers career growth, competitive pay, excellent benefits (including hybrid work schedule), and a fast-paced yet fun, team-oriented environment.

Responsibilities

As a Franchise Digital Marketing Specialist, you’ll support Champion’s restaurant, food, and beverage clients with B2B digital marketing, lead generation, and lead qualification for the purpose of selling franchise opportunities to prospective franchisees, entrepreneurs, and investors.

Responsibilities include:

• Supporting results-oriented digital marketing campaigns across paid media channels (paid social, programmatic display and paid search) to generate franchise sales leads, drive awareness and grow brand pipelines.
• Making outbound sales calls to prospects generated from marketing campaigns for prequalification purposes prior to client coordination.
• Assisting with ad account optimizations, campaign builds and restructures related to franchise client activity.
• Supporting client services through reporting, analysis, lead tracking and quality assurance.
• Managing daily digital marketing tasks: budget pacing, bid optimization, ad copy testing, keyword management and franchise development lead qualification.
• Providing recommendations for messaging, creative, keyword, audience and tactic testing to maximize lead generation results.
• Assisting with organic franchise development content strategy and execution.

Qualifications

Requirements

• Bachelor’s degree in Marketing, Business or related field.
• 1–4 years’ experience running paid media campaigns, preferably in lead generation marketing.
• Agency experience is preferred.
• Hospitality/restaurant industry experience is also a plus.

The Ideal Candidate

• Knowledgeable in creating, editing and optimizing multi-channel digital ad campaigns including Google Ads, Meta Ads, LinkedIn Ads and beyond – focused on performance and lead generation.
• Outbound sales experience and comfortable communicating with clients and sales prospects.
• Understanding of audience targeting and remarketing within LinkedIn and Meta paid campaigns.
• Knowledge of multi-channel media planning and strategy.
• Strong proficiency in Microsoft Office (especially Excel) and/or Google Data Studio.
• Familiarity with Google Tag Manager, Canva, and Zapier is a plus.

Skill Set

• Drive & Discipline – ability to juggle multiple projects in a fast-paced environment while delivering high-quality, on-time results.
• Detail-Oriented Excellence – dedicated to precision and delivering quality work every time, ensuring campaigns and client deliverables meet the highest standards.
• Growth Mindset – always looking for ways to improve results, processes and client success.
• Communication – strong ability to present insights and recommendations clearly to both internal teams and franchisor clients.