Franchise Development Marketing Manager

Blue Rock Search, LLC; Dallas (TX); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

In-office work three days per week

Job summary

Blue Rock Search, LLC in Dallas is seeking a hands-on Franchise Development Marketing Manager to attract and nurture prospective franchise owners and build a strong recruitment funnel. This role partners with Franchise Development sales to move candidates from inquiry through Discovery Day and beyond.

The ideal candidate has direct franchise development marketing experience, manages campaigns across paid media, email and content, and collaborates with sales to improve lead quality and

Qualifications

• Direct, hands-on experience in Franchise Development marketing.
• Experience generating and nurturing prospective franchisee candidates.
• Experience working directly with a Franchise Development sales team.
• Understanding of the franchise candidate journey from inquiry through qualification and recruitment.
• Experience managing digital demand-generation campaigns across paid media, search, social, email and/or content.
• Experience using CRM, marketing automation and funnel data to improve candidate acquisition and conversion.
• Ability to evaluate CPL, lead quality, source performance and candidate progression.
• Strong agency/vendor management and project management experience.

Responsibilities

• Own the day-to-day Franchise Development marketing engine across candidate acquisition, nurture and funnel optimization.
• Develop and execute campaigns designed specifically to attract prospective franchise owners.
• Manage lead generation across paid search, paid social, email, content, landing pages and other recruitment channels.
• Build and optimize candidate nurture journeys from initial inquiry through qualification, workshops, Discovery Days and handoff to Franchise Development sales.
• Partner closely with the Franchise Development sales team to improve lead quality, candidate engagement and progression through the recruitment funnel.
• Support both direct and broker-generated franchise candidate channels.
• Develop recruitment content, franchise storytelling, testimonials, sales collateral and candidate communications.
• Manage external agencies and specialist partners, including briefs, timelines, budgets and performance.
• Track and analyze CPL, lead source, lead quality, qualified candidates, candidate progression and funnel conversion.
• Identify funnel leakage and make recommendations around channel mix, spend, nurture and overall performance.
• Support Franchise Development recruitment events, workshops and Discovery Days.
• Maintain campaign assets, landing pages, CRM/marketing automation programs and recruitment marketing platforms.

Skills

Franchise development marketing

Lead generation

CRM & marketing automation

Agency/vendor management

Campaign management

Analytics & funnel optimization

Tools

CRM software

Marketing automation platforms

Job description

Blue Rock Search has partnered with a growing franchise organization to identify its next Franchise Development Marketing Manager in the Dallas area.

This is a dedicated, hands-on Franchise Development marketing role focused specifically on attracting and nurturing prospective franchise owners and generating qualified candidates for the Franchise Development sales pipeline.

We are looking for someone with direct experience marketing to prospective franchisees - not solely consumer marketing, local franchisee marketing or marketing within a franchise organization. The right candidate understands the franchise recruitment funnel and has partnered closely with Franchise Development sales to move candidates from initial inquiry through nurture, qualification, Discovery Day and beyond.

This is a Manager-level individual contributor role with significant ownership and visibility. It is best suited for someone who enjoys being close to the work - building campaigns, managing agencies, analyzing funnel performance, improving candidate nurture and driving results - rather than leading a large marketing team.

Key Responsibilities

• Own the day-to-day Franchise Development marketing engine across candidate acquisition, nurture and funnel optimization
• Develop and execute campaigns designed specifically to attract prospective franchise owners
• Manage lead generation across paid search, paid social, email, content, landing pages and other recruitment channels
• Build and optimize candidate nurture journeys from initial inquiry through qualification, workshops, Discovery Days and handoff to Franchise Development sales
• Partner closely with the Franchise Development sales team to improve lead quality, candidate engagement and progression through the recruitment funnel
• Support both direct and broker-generated franchise candidate channels
• Develop recruitment content, franchise storytelling, testimonials, sales collateral and candidate communications
• Manage external agencies and specialist partners, including briefs, timelines, budgets and performance
• Track and analyze CPL, lead source, lead quality, qualified candidates, candidate progression and funnel conversion
• Identify funnel leakage and make recommendations around channel mix, spend, nurture and overall performance
• Support Franchise Development recruitment events, workshops and Discovery Days
• Maintain campaign assets, landing pages, CRM/marketing automation programs and recruitment marketing platforms

Must-Have Experience

• Direct, hands-on experience in Franchise Development marketing
• Experience generating and nurturing prospective franchisee candidates
• Experience working directly with a Franchise Development sales team
• Understanding of the franchise candidate journey from inquiry through qualification and recruitment
• Experience managing digital demand-generation campaigns across paid media, search, social, email and/or content
• Experience using CRM, marketing automation and funnel data to improve candidate acquisition and conversion
• Ability to evaluate CPL, lead quality, source performance and candidate progression
• Strong agency/vendor management and project management experience

Highly Valued

• Experience working with or supporting franchise broker organizations and broker-generated candidates
• Experience marketing Franchise Development workshops, Discovery Days or recruitment events
• Experience within a multi-unit franchise organization
• Experience managing both direct and broker candidate acquisition channels

Candidates must be based in the Dallas area and able to work in-office three days per week.

This is a hands-on Manager-level role.

Follow us on LinkedIn: https://www.linkedin.com/company/blue-rock-search/