Marketing Manager - Restaurant - Franchise

CyberCoders, Inc.; Irvine (CA); On-site; USD 110,000 - 150,000; Full time

Job summary

CyberCoders, Inc. is seeking a Marketing Manager to lead brand and local marketing initiatives for a growing restaurant franchise network. You will own loyalty programs, NRO marketing plans, and franchisee support across campaigns and launches.

Collaborate with operations, product, culinary and finance teams to optimize marketing ROI, develop KPIs, and manage budgets while ensuring brand compliance across channels and local markets.

Qualifications

• 5+ years of marketing experience in restaurant, retail or franchise spaces.
• Experience with Loyalty Programs: CRM, personalization, segmentation, and measurement.
• Experience managing external agencies and holding partners to SLAs.
• Experience planning New Restaurant Openings (NRO) for multi-unit concepts.
• Strong franchise marketing and Local/Regional Marketing (LRM) background.
• Proven brand marketing experience across digital, social, email, in-store and PR.
• Analytical skills with marketing analytics, dashboards and attribution models.
• Budget management experience and vendor negotiation skills.
• History of franchise growth from 30 to 130+ locations.
• Bachelor's degree in Marketing or related field; or equivalent work experience.

Responsibilities

• Design and execute integrated brand marketing strategies that increase awareness, traffic and sales across the franchise system.
• Own loyalty programs end-to-end: strategy, member acquisition, segmentation, personalized offers, measurement and optimization to drive retention and lifetime value.
• Manage and coordinate external marketing agencies (creative, media, digital) to ensure on-time delivery, brand consistency, performance-driven creative and effective media buys.
• Lead New Restaurant Opening (NRO) marketing plans including pre-opening awareness, grand opening events, local PR, community outreach and post-opening ramp strategies.
• Develop, implement and support Local/Regional Marketing (LRM) toolkits, playbooks and co-op programs to empower franchisees to execute aligned local campaigns and promotions.
• Serve as primary liaison between corporate marketing and franchise partners: provide training, share best practices, review local creative for brand compliance and measure franchise marketing effectiveness.
• Establish marketing KPIs, build dashboards, track campaign performance, and provide insights-driven recommendations to improve ROI and conversion.
• Manage marketing budgets, vendor contracts and media spend, ensuring cost efficiency and transparent reporting to leadership and franchise stakeholders.
• Collaborate cross-functionally with operations, product, culinary and finance teams to align marketing initiatives with business priorities, menu launches and seasonal programs.
• Ensure all marketing communications and materials adhere to brand standards, legal/compliance requirements and local market regulations.

Skills

Marketing leadership

Loyalty programs

Franchise marketing

Agency management

NRO marketing

Brand marketing

Analytics & dashboards

Budget management

Franchise growth

Education

Bachelor's degree in Marketing or related field

Job description

Marketing Manager - Restaurant - Franchise

Position Overview

We are seeking a results-driven Marketing Manager to lead brand and local marketing initiatives for a growing restaurant franchise network. The role will own brand marketing, loyalty program strategy and execution, agency relationships, and New Restaurant Opening (NRO) programs while supporting franchisees through Local/Regional Marketing (LRM) efforts. The Marketing Manager will drive customer acquisition and retention, ensure consistent brand execution, optimize marketing ROI, and enable franchisee success across campaigns and launches.

Key Responsibilities

• Design and execute integrated brand marketing strategies that increase awareness, traffic and sales across the franchise system.
• Own loyalty programs end-to-end: strategy, member acquisition, segmentation, personalized offers, measurement and optimization to drive retention and lifetime value.
• Manage and coordinate external marketing agencies (creative, media, digital) to ensure on-time delivery, brand consistency, performance-driven creative and effective media buys.
• Lead New Restaurant Opening (NRO) marketing plans including pre-opening awareness, grand opening events, local PR, community outreach and post-opening ramp strategies.
• Develop, implement and support Local/Regional Marketing (LRM) toolkits, playbooks and co-op programs to empower franchisees to execute aligned local campaigns and promotions.
• Serve as primary liaison between corporate marketing and franchise partners: provide training, share best practices, review local creative for brand compliance and measure franchise marketing effectiveness.
• Establish marketing KPIs, build dashboards, track campaign performance, and provide insights-driven recommendations to improve ROI and conversion.
• Manage marketing budgets, vendor contracts and media spend, ensuring cost efficiency and transparent reporting to leadership and franchise stakeholders.
• Collaborate cross-functionally with operations, product, culinary and finance teams to align marketing initiatives with business priorities, menu launches and seasonal programs.
• Ensure all marketing communications and materials adhere to brand standards, legal/compliance requirements and local market regulations.

Qualifications

• 5+ years of marketing experience, with demonstrated success as a Marketing Manager or similar role in the restaurant, retail or franchise space.
• Proven experience with Loyalty Programs: CRM, personalization, segmentation, and measurement to drive customer retention and frequency.
• Experience managing external agencies (creative, media, digital) and holding partners accountable to SLAs and performance metrics.
• Direct experience planning and executing New Restaurant Openings (NRO) or grand opening programs for multi-unit concepts.
• Strong background in Franchise marketing and Local/Regional Marketing (LRM): developing playbooks, co-op programs and supporting franchisee execution.
• Track record in Brand Marketing with experience building integrated campaigns across digital, social, email, in-store and PR channels.
• Analytical skills and experience with marketing analytics, dashboards and attribution models; comfortable setting KPIs and reporting ROI.
• Budget management experience and strong vendor negotiation skills.
• History of overseeing Franchise growth from 30 to 130+ locations
• Bachelors degree in Marketing, Business, Communications or a related field; or equivalent work experience.