Director of Marketing

Leap Brands; Baltimore (MD); On-site; USD 120,000 - 180,000; Full time

Job summary

Leap Brands in Baltimore is seeking a Director of Marketing to lead brand strategy, digital growth, and customer engagement across its portfolio of locations.

You will own marketing from strategy to execution, scale new markets, launch campaigns, and drive traffic across channels. This role requires strong digital marketing skills and the ability to build scalable marketing systems and teams.

Qualifications

• Experience leading marketing for restaurants or multi-unit brands.
• Strong background in digital marketing including paid social, SEO, CRM, and loyalty programs.
• Ability to build marketing systems and processes from the ground up.

Responsibilities

• Build and execute the full marketing strategy across digital, social, loyalty, local store marketing, and new unit openings.
• Lead content creation across platforms and oversee brand standards for all locations.
• Manage paid media campaigns including social ads, search, and local targeting that drive measurable traffic and sales.
• Partner closely with Operations to drive promotions, menu launches, community events, and guest acquisition.
• Own reporting and analytics for marketing performance and make data driven decisions.
• Lead CRM and loyalty strategy to increase frequency and retention.
• Manage agency partners and creative freelancers as needed.
• Develop the annual marketing budget and monitor spend against goals.
• Support new store openings with launch playbooks, creative, and on the ground activation.

Skills

Restaurant marketing leadership

Digital marketing

Marketing systems development

Job description

A fast growing multi unit restaurant group is looking for a Director of Marketing to lead brand strategy, digital growth, and customer engagement across a portfolio of locations. This person will own marketing from strategy to execution and play a key role in scaling new markets, launching campaigns, and driving traffic across all channels.

What You Will Do

• Build and execute the full marketing strategy across digital, social, loyalty, local store marketing, and new unit openings
• Lead content creation across platforms and oversee brand standards for all locations
• Manage paid media campaigns including social ads, search, and local targeting that drive measurable traffic and sales
• Partner closely with Operations to drive promotions, menu launches, community events, and guest acquisition
• Own reporting and analytics for marketing performance and make data driven decisions
• Lead CRM and loyalty strategy to increase frequency and retention
• Manage agency partners and creative freelancers as needed
• Develop the annual marketing budget and monitor spend against goals
• Support new store openings with launch playbooks, creative, and on the ground activation

What You Bring

• Experience leading marketing for restaurants or multi unit consumer brands
• Strong background in digital marketing including paid social, SEO, CRM, and loyalty programs
• Ability to build marketing systems and processes from the ground up
• Creative mindset with strong execution and project management skills
• Comfortable in a fast growth environment with shifting priorities
• Experience managing teams or agency partners
• Strong communication skills and the ability to partner cross functionally

Compensation

Competitive base salary plus bonus structure commensurate with experience.

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