Senior Manager, Field Marketing

Grifols; North Carolina; Remote; USD 90,000 - 120,000; Full time

Job summary

Grifols is seeking a Senior Manager, Field Marketing to enhance donor engagement and optimize experiences at plasma donation centers. The role involves strategic oversight of marketing initiatives and team management, requiring strong analytical and communication skills. Join a global healthcare leader dedicated to improving lives through innovative solutions.

Qualifications

• Typically 8 years of experience in field marketing, event management, or local activations.
• Experience in healthcare, pharmaceutical, or multi-location retail is a plus.

Responsibilities

• Oversee all aspects of in-center activations and event logistics.
• Develop initiatives aligned with local insights to achieve goals.
• Manage relationships with local businesses.

Skills

Analytical Skills

Critical Thinking

Results Delivery

Influence and Negotiation

Leadership

Teamwork

Effective Communication

Dynamism and Energy

Adaptability and Flexibility

Learning and Continuous Improvement

Education

Bachelor’s degree in Marketing, Business Administration, Communications, or related field

Specialized training in Field Marketing, Brand Activation, or Customer Engagement Strategies

Job description

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Would you like to join an international team working to improve the future of healthcare? Do you want to enhance the lives of millions of people? Grifols is a global healthcare company that since 1909 has been working to improve the health and well-being of people around the world. We are leaders in plasma-derived medicines and transfusion medicine and develop, produce, and market innovative medicines, solutions, and services in more than 110 countries and regions.

Summary

Are you a dynamic marketer with a passion for connecting with local communities and driving engagement? We’re looking for a Senior Manager, Field Marketing to develop and execute strategies that enhance donor engagement and optimize in-center experiences. This role requires a strategic thinker with strong analytical and communication skills to translate local insights into impactful marketing initiatives. If you excel at building relationships, activating campaigns on the ground, and leveraging data to drive results, we want to hear from you!

Primary Responsibilities

• Oversee all aspects of in-center activations and event logistics across Grifols Plasma donation centers, ensuring seamless execution and an enhanced donor experience
• Align activation strategies with center-specific needs
• Track center’s performance and oversee marketing impact at center level
• Visit donation centers to assess local needs, gather insights, and ensure alignment with engagement strategies
• Develop initiatives aligned with local insights to achieve goals
• Work closely with center managers to understand local needs and tailor marketing efforts
• Ensure brand consistency across all in-center marketing materials and activities
• Support in-center marketing activities
• Provide hands-on execution of local boots on the ground strategies, ensuring flawless implementation
• Identify and bring support and guidance to define local alliances (prospecting and negotiation)
• Manage relationships with local businesses
• Activate and validate contingency/special plans on demand
• Work closely with operations to support centers effectively
• Travel 50% of the time, with a minimum of 4-8 center visits per month
• Oversee a team of 9 employees
• Conduct regular 1:1 meetings with team members

Additional Responsibilities

• The Senior Manager, Field Marketing will oversee a portfolio of 21 to 37 centers.
• This is a remote position with the possibility of periodic office visits based on business needs.

Knowledge, Skills, And Abilities

• Analytical Skills: Advanced data management, execution, and conclusion of analysis.
• Critical Thinking: Quickly acquires industry and company-specific technical skills and knowledge, open to change, and experiments with solutions.
• Results Delivery: High performer, results-oriented, agile decision-making, and proposing improvement actions.
• Influence and Negotiation: Uses persuasion skills to influence others' decisions with confidence and firmness.
• Leadership: Direct, tolerant, listens, and seeks to understand the interests of all divisions and areas before acting.
• Teamwork: Collaborates with others, works across areas prioritizing collective interests.
• Effective Communication: Listens actively, asks the right questions, and expresses ideas clearly.
• Dynamism and Energy: Maintains productivity in changing situations with diverse stakeholders.
• Adaptability and Flexibility: Recognizes and adjusts to changing circumstances.
• Learning and Continuous Improvement: Focuses on growing and improving personally and professionally.

Education And Experience

• Required: Bachelor’s degree in Marketing, Business Administration, Communications, or related field.
• Preferred: Specialized training in Field Marketing, Brand Activation, or Customer Engagement Strategies. Advanced degrees or certifications, experience in the pharmaceutical or related industry, and managing third-party providers.
• Typically 8 years of experience in field marketing, event management, or local activations.
• Experience in healthcare, pharmaceutical, or multi-location retail is a plus.
• Equivalent combinations of education and experience may be considered.

Third Party Agency And Recruiter Notice

Agencies must have an active, non-expired Grifols Agency Master Services Agreement and only submit candidates engaged by a Grifols Recruiter. All resumes must be sent through a Grifols Recruiter.

Equal Employment Opportunity

Grifols provides equal opportunities regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability, or other protected characteristics.

Location

NORTH AMERICA: USA: NC-RTP: USNC0001 - RTP NC-Headquarters