Senior Manager, Field Marketing

Grifols, S.A; North Carolina; Hybrid; USD 80,000 - 120,000; Full time

Job summary

A leading healthcare company seeks a Senior Manager for Field Marketing to enhance donor engagement across multiple centers. The successful candidate will strategize local marketing initiatives, oversee events, and manage relationships with local businesses, ensuring an impactful community focus and driving results in a challenging environment.

Qualifications

• At least 8 years of experience in field marketing or event management.
• Experience in healthcare or pharmaceutical industries preferred.
• Specialized training in Field Marketing or Brand Activation is a plus.

Responsibilities

• Oversee the execution of marketing strategies at multiple donation centers.
• Assess local needs and develop initiatives based on insights.
• Ensure brand consistency across marketing materials.

Skills

Analytical Skills

Critical Thinking

Results Delivery

Influence and Negotiation

Leadership

Teamwork

Effective Communication

Dynamism and Energy

Adaptability and Flexibility

Learning and Continuous Improvement

Education

Bachelor’s degree in Marketing, Business Administration, or Communications

Job description

Senior Manager, Field Marketing in Research Triangle Park , North Carolina

Would you like to join an international team working to improve the future of healthcare? Do you want to enhance the lives of millions of people? Grifols is a global healthcare company that since 1909 has been working to improve the health and well-being of people around the world. We are leaders in plasma-derived medicines and transfusion medicine and develop, produce and market innovative medicines, solutions and services in more than 110 countries and regions.

Summary:

Are you a dynamic marketer with a passion for connecting with local communities and driving engagement? We’re looking for a Senior manager, Field marketing to develop and execute strategies that enhance donor engagement and optimize in-center experiences. This role requires a strategic thinker with strong analytical and communication skills to translate local insights into impactful marketing initiatives. If you excel at building relationships, activating campaigns on the ground, and leveraging data to drive results, we want to hear from you!

Primary Responsibilities:

Oversee all aspects of in-center activations and event logistics across Grifols Plasma donation centers, ensuring seamless execution and an enhanced donor experience

Align activation strategies with center-specific needs

Track center’s performance and oversee marketing impact at center level

Visit donation centers to assess local needs, gather insights, and ensure alignment with engagement strategies

Develop initiatives aligned with local insights to achieve goals

Work closely with center managers to understand local needs and tailor marketing efforts

Ensure brand consistency across all in-center marketing materials and activities

Provide hands-on execution of local boots on the gorund strategies, ensuring flawless implementation

Identify and bring support and guidance to define local alliances (prospecting and negotiation)

Manage relationships with local businesses

Activate and validate contingency/special plans on demand

Work closely with operations to support centers effectively

Travel 50% of the time, with a minimum of 4-8 center visits per month

Oversee a team of 9 employees

Conduct regular 1:1 meetings with team members

Additional Responsibilities:

The Senior manager, Field marketing will oversee a portfolio of 21 to 37 centers.

This is a remote position with the possibility of periodic office visits based on business needs.

Knowledge, Skills, and Abilities:

Analytical Skills: Advanced data management, execution, and conclusion of analysis.

Critical Thinking: Quickly acquires industry and company-specific technical skills and knowledge, open to change, and experiments with solutions.

Results Delivery: Consistently high performer, results-oriented, agile decision-making, and proposing improvement actions.

Influence and Negotiation: Uses persuasion skills to influence others' decisions with confidence and firmness.

Leadership: Direct and tolerant with others, listens, and seeks to understand the interests of all divisions and areas before acting.

Teamwork: Collaborates with others, forms part of a group, and works across areas prioritizing collective interests over personal ones.

Effective Communication: Actively listens, asks the right questions to move goals forward, and expresses ideas clearly and concisely.

Dynamism and Energy: Works hard in changing situations with diverse stakeholders, maintaining productivity.

Adaptability and Flexibility: Recognizes and is open to constantly changing circumstances, adjusts behavior when necessary.

Learning and Continuous Improvement: Focuses on developing personal and professional knowledge, skills, and abilities to grow and improve continually

Education and Experience:

Required: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.

Preferred: Specialized training in Field Marketing, Brand Activation, or Customer Engagement Strategies. Advanced degrees or certifications in relevant areas, professional experience in the pharmaceutical or related industry, and experience in engaging and managing third-party providers.

Typically 8 years of previous experience in field marketing, event management, or local activations.

Experience in healthcare, pharmaceutical, or multi-location retail industries is a plus.

Depending on the area of assignment, directly related experience or a combination of directly related education and experience and/or competencies may be considered in place of the stated requirements. Example: If a job level requires a Bachelor's degree plus 4 years of experience, an equivalency could include 8 years of experience, an Associate's degree with 6 years of experience, or a Master's degree with 2 years of experience.

Third Party Agency and Recruiter Notice:

Agencies that present a candidate to Grifols must have an active, nonexpired, Grifols Agency Master Services Agreement with the Grifols Talent Acquisition Department. Additionally, agencies may only submit candidates to positions that they have been engaged to work on by a Grifols Recruiter. All resumes must be sent to a Grifols Recruiter under these terms or they will be considered a Grifols candidate.

Grifols provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other characteristic or status protected by law. We will consider for employment all qualified Applicants in a manner consistent with the requirements of applicable state and local laws.

Learn more about Grifols (https://www.grifols.com/en/what-we-do)