Senior Field Marketing Manager

eSentire, Inc.; United States; Remote; USD 70,000 - 100,000; Full time

Job summary

A leading company in cybersecurity seeks a Field Marketing Manager to drive marketing strategies and initiatives across the Central & Western US. This role involves managing campaigns and collaborating with sales leadership to enhance lead generation and business growth. Successful candidates will have robust B2B marketing experience and the ability to support a high-performing team within a dynamic market environment.

Benefits

Comprehensive health benefits

Flexible vacation plan

Participation in the equity program

Qualifications

• 2-4 years’ experience in B2B Marketing, ideally in cybersecurity.
• Experience working with sales leadership and marketing teams.
• Success in planning and executing modern marketing programs.

Responsibilities

• Develop and execute marketing strategy and plans for the regions.
• Execute modern multi-channel strategies including online and offline events.
• Lead and grow a high performing field marketing team.

Skills

B2B Marketing

Salesforce

Pardot

ABM

Creative Project Management

Education

Bachelor's degree

Tools

Salesforce

Pardot

Job description

About eSentire

eSentire is on a mission to hunt, investigate and stop cyber threats before they become business disrupting events. We were founded on the premise that if you can’t find a solution, you build it. Entrepreneurship and innovation are in our DNA. Our culture is based on transparency, teamwork, and continuous innovation.

As the authority in Managed Detection and Response, we protect the critical data and applications of 2000+ organizations in 80+ countries, across 35 industries from known and unknown cyber threats.

The Role

eSentire is seeking aField Marketing Managerto drive the strategy, execution and return on investment of field marketing activities in the Central & Western US regions. This role is responsible for managing marketing programs and campaigns.

You will align with the regional sales vice president and the channel leadership in region to provide them with regional support for all field and channel activities, including tech alliance initiatives, marketing and partner led virtual events, campaigns, content, and programs to effectively move prospects through the buyer’s journey. Your focus will include operationalizing the company’s value proposition to support in driving new business, expansion and renewal revenues.

Responsibilities

• Develop, communicate, and execute marketing strategy and plan, both near and long-term for the regions (including consideration for channel partners, tech alliances and direct sales)
• Execute modern, multi-channel strategies based on the unique requirements of each region including a series of online and offline events
• Roll-out new campaigns and programs to Sales to enable optimal lead follow-up and ROI on marketing efforts
• Partner and collaborate with key stakeholders to drive awareness in the marketplace as well as build and accelerate pipeline for Sales
• Track and measure ROI and feedback on Field Marketing activities to aid in strategic decision making on Marketing investments and budgets
• Develop and manage customer reference, referral and retention strategies and programs
• Identify and target customers for referrals, then create the case studies for use in marketing campaigns
• Lead the channel marketing function that is also aligned to the regions which includes channel partner focused (virtual) events, joint programs and initiatives including the funding and management of partner MDF programs.
• Lead and grow a high performing field marketing team that operates with discipline

Requirements

• 2-4 years’ experience in B2B Marketing (ideally cybersecurity or enterprise software)
• Bachelor's degree or equivalent experience
• Proven experience working with sales leadership, marketing and product teams to build effective relationships and programs
• Demonstrated success planning and executing multiple modern marketing programs, managing creative agencies, vendors and regional projects in a fast-paced environment
• Experience using Salesforce, Pardot, ABM and other marketing software

Our Culture and Values

At eSentire we work in a collaborative and innovative work environment. We work with brilliant and passionate people who strive and encourage others to do their best. eSentire’s idea-rich environment welcomes creative and sometimes unconventional perspectives!

We celebrate diversity, operating with mutual respect and consideration, in an environment that fosters inclusivity for all. We believe that a variety of perspectives, backgrounds, and experiences make us stronger – if you’re enthusiastic about this opportunity but don’t meet every qualification, we encourage you to apply anyway. It takes a diverse set of thoughts, cultures, backgrounds, and perspectives to be a true market leader.

Total Rewards

We believe in rewarding performance and providing comprehensive benefits tailored to support your well-being. Our package includes comprehensive health benefits, a flexible vacation plan, and participation in our company-wide equity program, allowing you to share in the success and growth of our organization.

Accommodation

If you have any accessibility requirements during the recruitment process, please reach out to our HR team at [e-mail] and any accommodation needs will be addressed upon request.Your talents and unique perspectives are valued, and we look forward to the opportunity to work together to build a more inclusive future.

It's our mission at eSentire to protect our customers 24/7/365 and we extend this conviction to job seekers. During the application and interview process, eSentire will communicate with you from one of our corporate "@esentire.com" email addresses, never from a public email address. We strive to provide a welcoming, respectful, and thorough interview process, providing the candidate with ample opportunity to spend time with the hiring manager, recruiter, and future colleagues face to face, or using a video conference technology.