Senior Manager, Donor Retention & Direct Response – Hybrid

Automatic Data Processing, Inc.; New York (NY); Hybrid; USD 85,000 - 110,000; Full time

Job summary

Ronald McDonald House New York seeks a Senior Manager, Donor Retention & Direct Response to lead donor retention, engagement, and revenue growth through integrated direct response fundraising. The role will drive multichannel campaigns across direct mail, email, SMS and digital channels, leveraging data insights to lift lifetime value.

The position requires strategic thinking and hands-on execution, with collaboration across Development, Communications, Data Analytics, and external agencies.

Qualifications

• Bachelor's degree required.
• 5+ years of direct response fundraising or lifecycle marketing with donor retention, sustainer programs, or lapsed donor recapture.
• 5+ years of experience leading email journey strategy on an enterprise marketing automation platform, including segmentation, automation, dynamic content, and personalization.
• Hands-on A/B testing experience, from test design through analysis.

Responsibilities

• Develop donor retention and engagement plans across email, direct mail, SMS, and digital campaigns.
• Lead onboarding and second-gift conversion, mapping donor journey from first gift through renewal and upgrade.
• Lead sustainer (monthly giving) conversion, retention, and engagement journeys.
• Plan recapture and re-engagement campaigns for lapsed donors with segmentation.
• Collaborate with DevOps/Data Analyst to identify upgrade potential and build journeys.
• Own email strategy including calendar, cadence, segmentation, and conversion rate optimization.
• Manage lifecycle programs (welcome, sustainer, win-back, upgrade) and QA processes.

Skills

Donor retention

Direct response fundraising

Email journey strategy

A/B testing

Data analytics

Education

Bachelor's degree

Tools

Salesforce Marketing Cloud

Journey Builder

Email Studio

Google Analytics 4

BI dashboards

Job description

Ronald McDonald House New York seeks a Senior Manager, Donor Retention & Direct Response to lead donor retention, engagement, and revenue growth through integrated direct response fundraising. The role will drive multichannel campaigns across direct mail, email, SMS and digital channels, leveraging data insights to lift lifetime value.

The position requires strategic thinking and hands-on execution, with collaboration across Development, Communications, Data Analytics, and external agencies.