Senior Donor Retention & Direct Response Lead

Ronald McDonald House New York; New York (NY); On-site; USD 85,000 - 110,000; Full time

Job summary

Ronald McDonald House New York is seeking a Senior Manager, Donor Retention & Direct Response to lead multi-channel fundraising and drive donor lifetime value. This role focuses on retention, engagement, and revenue growth through integrated campaigns.

You'll work with Development, Digital, Data Analytics, and external partners to optimize email, direct mail, SMS, and digital programs, leveraging segmentation and performance analytics.

Qualifications

• 5+ years of direct response fundraising or lifecycle marketing experience.
• Significant nonprofit fundraising experience with donor retention and sustainer programs.
• Experience leading email journey strategy.

Responsibilities

• Lead donor retention and engagement plans across email, direct mail, SMS, and digital campaigns.
• Oversee onboarding and second-gift conversion to renewals and upgrades.
• Manage sustainer (monthly giving) programs and upgrade journeys.
• Coordinate campaigns with DevOps, Salesforce, and external partners.
• Track KPIs and optimize campaigns using donor insights and analytics.

Skills

Donor retention strategy

Lifecycle marketing

Email journey strategy

Data analytics mindset

Education

Bachelor's degree

Job description

Ronald McDonald House New York is seeking a Senior Manager, Donor Retention & Direct Response to lead multi-channel fundraising and drive donor lifetime value. This role focuses on retention, engagement, and revenue growth through integrated campaigns.

You'll work with Development, Digital, Data Analytics, and external partners to optimize email, direct mail, SMS, and digital programs, leveraging segmentation and performance analytics.