Digital Content Strategy Lead — Hybrid, Growth & Engagement

Rmh Newyork; New York (NY); Hybrid; USD 99,000 - 121,000; Full time

Benefits offered by this job

Hybrid work schedule

Bonus program eligibility

Job summary

Ronald McDonald House New York is seeking a Senior Manager of Digital Content Strategy in New York, NY. The role leads social media strategy, content planning, and brand storytelling to advance awareness and engagement across channels.

The position requires 4–6 years in content/digital strategy and nonprofit experience is a plus. The job is hybrid, with on-site work three days per week at RMH-NY, and a base salary around $110,000 plus a bonus program.

Qualifications

• 4-6 years of professional experience in Content/Digital Strategy, Marketing, Advertising, Graphic Design, Communications or related field.
• Demonstrated proficiency with Adobe Creative Suite (InDesign, Illustrator, Acrobat Pro, Cloud) and Microsoft Office (Excel/Word/PowerPoint/Outlook) and social platforms.
• Experience with capturing and publishing photo and video for social media and digital platforms.
• Experience with digital and social media analytics and reporting.
• Nonprofit industry experience is a plus.

Responsibilities

• Lead Social Media Strategy & Brand Stewardship across platforms, ensuring consistent brand voice and audience experience.
• Develop creative concepts for platform-specific storytelling and monitor trends to maximize engagement.
• Capture, publish, and publish social media assets—written, visual, and video—aligned with brand standards and accessibility guidelines.
• Produce social-first content including short-form video, reels, and motion graphics to drive engagement.
• Oversee community management and partner relations to protect brand reputation and deepen online relationships.
• Manage the content asset library and support cross-functional campaign development.

Skills

Social media strategy

Content planning

Brand stewardship

Video production

Analytics & reporting

Nonprofit experience

Tools

Adobe Creative Suite

Microsoft Office

Job description

Ronald McDonald House New York is seeking a Senior Manager of Digital Content Strategy in New York, NY. The role leads social media strategy, content planning, and brand storytelling to advance awareness and engagement across channels.

The position requires 4–6 years in content/digital strategy and nonprofit experience is a plus. The job is hybrid, with on-site work three days per week at RMH-NY, and a base salary around $110,000 plus a bonus program.