Senior Manager, Donor Retention & Direct Response

Ronald McDonald House New York; New York (NY); Presencial; USD 85.000 - 110.000; Jornada completa

Descripción de la vacante

Ronald McDonald House New York is seeking a Senior Manager, Donor Retention & Direct Response to lead multi-channel fundraising and drive donor lifetime value. This role focuses on retention, engagement, and revenue growth through integrated campaigns.

You'll work with Development, Digital, Data Analytics, and external partners to optimize email, direct mail, SMS, and digital programs, leveraging segmentation and performance analytics.

Formación

• 5+ years of direct response fundraising or lifecycle marketing experience.
• Significant nonprofit fundraising experience with donor retention and sustainer programs.
• Experience leading email journey strategy.

Responsabilidades

• Lead donor retention and engagement plans across email, direct mail, SMS, and digital campaigns.
• Oversee onboarding and second-gift conversion to renewals and upgrades.
• Manage sustainer (monthly giving) programs and upgrade journeys.
• Coordinate campaigns with DevOps, Salesforce, and external partners.
• Track KPIs and optimize campaigns using donor insights and analytics.

Conocimientos

Donor retention strategy

Lifecycle marketing

Email journey strategy

Data analytics mindset

Educación

Bachelor's degree

Descripción del empleo

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Senior Manager, Donor Retention & Direct Response

PRESIDENT'S OFFICE Full Time Management New York, NY, US

2 days ago Requisition ID: 1241

Salary Range: $85,000.00 To $110,000.00 Annually

Ronald McDonald House New York (RMH-NY) is seeking a strategic, data-driven fundraising professional to lead donor retention, engagement, and revenue growth through integrated direct response fundraising. This role will focus on increasing donor lifetime value, reactivating lapsed supporters, and inspiring donors to deepen their commitment to our mission.

The Senior Manager, Donor Retention & Direct Response will oversee multichannel fundraising strategies, including direct mail, email, SMS, and digital campaigns, with responsibility for donor retention, monthly giving, donor reactivation, and upgrades to higher giving levels. Working closely with Development and Digital leadership, Communications, Data Analytics, and external agency partners, this individual will leverage donor insights, segmentation, testing, and performance analytics to optimize campaigns and drive measurable fundraising results.

This highly collaborative role requires a strategic thinker with strong execution skills, a commitment to continuous improvement, and a demonstrated ability to translate donor data into effective fundraising strategies.

KEY RESPONSIBILITIES

1. Donor Retention & Engagement Strategy

• Develop and execute donor retention and engagement plans aligned to the direct response strategy, delivered in email, direct mail, SMS, and digital campaigns.
• Lead new digital and direct mail donor onboarding and second-gift conversion, mapping and improving the donor journey from first gift through renewal and upgrade.
• Lead sustainer (monthly giving) conversion, retention, and engagement, including onboarding, stewardship, payment recovery, and upgrade journeys.
• Plan and run recapture and re-engagement campaigns for lapsed and at-risk donors, using segments and recommendations developed with the DevOps and Salesforce teams.
• Identify high-potential donors through direct response fundraising campaigns and collaborate with the Development team to support donor upgrades and movement into the major gifts pipeline.
• Partner withDevOps/Data Analyst to identify donors with upgrade potential and build journeys that move new and smaller donors toward mid-level giving
• Own email strategy as a revenue channel, including the calendar, cadence, segmentation, and conversion rate optimization, in collaboration with the Communication and Development departments.
• Manage lifecycle programs (welcome, sustainer, win‑back, upgrade), balancing appeals with stewardship, impact content that builds long‑term donor loyalty.
• Lead across teams on Marketing Cloud journeys, dynamic content, personalization, and send time optimization; write clear requirements for each campaign and QA builds before launch.
• Protect list health, deliverability, and compliance with email regulations, donor communication preferences, and best practices. Demonstrate sound judgment in the use of donor data, segmentation, personalization, and donor privacy.
• Partner with Communications Department on copy and brand approvals.
• Coordinate agency and vendor partners and hold them accountable to established timelines, campaign requirements, revenue and expense goals, and quality standards.
• Coordinate integrated campaigns across direct response channels and maintain the master campaign calendar.
• Manage direct mail review routing and production timelines, coordinate landing pages and QR codes, and align email and digital touchpoints to in‑home dates.

4. Audience Insights & Performance

• Track and report weekly, monthly, and by campaign on KPIs set with the Chief Digital Officer, including donor retention rate, second‑gift conversion, sustainer churn, reactivation rate, revenue per recipient, and donor lifetime value.
• Run a structured A/B testing program for email, using holdout groups where appropriate to measure incremental revenue; document learnings and apply them across channels.
• Partner with the Data Analyst to use donor behavior and performance data to recommend upgrade candidates, segmentation, and suppression for email, direct mail, and digital campaigns.

QUALIFICATIONS & COMPETENCIES

Education

• Bachelor's degree required.

Experience

Required:

• 5+ years of relevant direct response fundraising or lifecycle marketing experience, including significant nonprofit fundraising experience, with demonstrated results in donor retention, sustainer (monthly giving) programs, or lapsed donor recapture.
• 5+ years of experience leading email journey strategy