Senior Manager, Digital Media – CRM Operations

Jobtailor; San Bruno (CA); On-site; USD 110,000 - 140,000; Full time

Job summary

Jobtailor is seeking a seasoned marketing operations leader in California to drive CRM Marketing, lifecycle programs, and digital media strategies. You will oversee cross-functional campaigns, manage resources and schedules, and mentor the marketing team to deliver high-impact results.

The role requires strong data analysis, process improvement, and collaborative leadership to optimize customer journeys across Braze and Salesforce Marketing Cloud, including email, push, and in-app messaging.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 3 years’ experience in marketing or related field, or 5 years’ experience in marketing or related field.
• Proven expertise in CRM Marketing, CRM Operations, campaign management, and digital marketing operations.
• Strong team, operations, and process management skills.
• Mentorship, coaching, and performance management experience.

Responsibilities

• Lead execution of digital media strategies and align with operational priorities.
• Oversee multiple projects with resources, schedules, and risks to ensure timely delivery and compliance.
• Mentor and develop team members through coaching and evaluations.
• Analyze data to evaluate campaign effectiveness and identify improvements.
• Collaborate cross-functionally to remove barriers and drive continuous improvement.
• Lead CRM and Lifecycle platform innovation across email, push notifications, and in-app messaging.

Skills

CRM Marketing

Campaign Management

Team Leadership

Operations Management

Data Analysis

Decision-Making

Adaptability

Cross-Functional Collaboration

Education

Bachelor's degree in Marketing or related field

Tools

Braze

Salesforce Marketing Cloud

CRM B2C Platforms

Email Campaign Management

Push Notifications

Job description

• Lead execution of digital media strategies by developing and communicating business plans aligned with operational priorities
• Oversee multiple projects, managing resources, schedules, and risks to ensure timely delivery and regulatory compliance
• Mentor and develop team members through coaching, performance evaluations, and recognition
• Analyze data and metrics to evaluate campaign effectiveness and identify improvement opportunities
• Implement quality enhancement processes
• Collaborate cross-functionally to integrate strategic initiatives, remove barriers, and drive continuous improvement in digital media operations
• Promote adherence to company policies, ethical standards, and operational excellence
• Lead CRM and Lifecycle platform innovation with AI and support end-to-end campaign management across email, push notifications, and in-app messaging

Requirements

• Bachelor's degree in Marketing, Business, or related field and 3 years’ experience in marketing or related field, or 5 years’ experience in marketing or related field
• Proven expertise in CRM Marketing, CRM Operations, campaign management, and digital marketing operations
• Strong team, operations, and process management skills
• Demonstrated ability to lead and motivate teams through mentorship, coaching, and performance management
• Experience managing complex projects
• Effective decision-making and process improvement capabilities
• Proficiency in customer relationship management
• Experience with CRM B2C platforms such as Braze and Salesforce Marketing Cloud (SFMC)
• Ability to collaborate with cross-functional partners
• Adaptability to evolving business needs
• Commitment to continuous learning and operational excellence

Core Competencies

Demonstrates expertise in CRM Marketing and Operations, with a strong focus on campaign management and digital marketing strategies. Proven ability to lead teams, manage complex projects, and drive continuous improvement in digital media operations.

Highest-signal resume keywords

• CRM Marketing
• Campaign Management
• Digital Marketing Operations
• Project Management
• Team Leadership

ATS Optimization Keywords

Hard Skills

• Data Analysis
• Quality Enhancement Processes
• Process Improvement
• Performance Management
• Resource Management

Soft Skills

• Mentorship
• Collaboration
• Decision-Making
• Adaptability
• Coaching

Industry Keywords

• Digital Media Strategies
• Operational Excellence
• Regulatory Compliance
• Cross-Functional Collaboration
• Continuous Learning

Tools & Technologies

• Braze
• Salesforce Marketing Cloud
• CRM B2C Platforms
• Email Campaign Management
• Push Notifications