Marketing Operations Manager

Jobtailor; Erlanger (KY); On-site; USD 60,000 - 90,000; Full time

Job summary

Jobtailor is hiring a Marketing Operations Specialist in the United States to coordinate webcast, emails, and campaigns from kickoff to completion. You will manage timelines, QA assets, build audience segments, and collaborate with Sales, Client Success, and Marketing to gather requirements and approvals.

Responsibilities include deploying campaigns, maintaining documentation, ensuring regulatory compliance, and delivering client reports with actionable insights.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field
• 3–5 years of experience in digital marketing, email marketing, marketing operations, campaign management, or related field
• Experience with marketing databases, CRM platforms, and/or marketing automation tools
• Experience building audience segments, managing customer data, and maintaining data quality and accuracy
• Experience using Monday.com, Asana, Wrike, Smartsheet, Jira, or similar project management platforms
• Strong project management and organizational skills
• Ability to prioritize competing deadlines in a fast-paced environment
• Excellent written, verbal, and interpersonal communication skills
• Strong analytical skills and experience preparing client reports and interpreting campaign performance
• Proficiency with Microsoft Office 365, particularly Excel, and SharePoint
• Preferred: Sailthru, Salesforce Marketing Cloud, HubSpot, Marketo, or similar marketing automation platforms

Responsibilities

• Coordinate webcast, custom content, lead generation, and other digital marketing campaigns from kickoff through completion
• Manage campaign timelines, project plans, workflows, deadlines, status updates, and risks using Monday.com or similar platforms
• Partner with Sales, Client Success, and Marketing teams to gather requirements and coordinate approvals
• Perform quality assurance on emails, links, audience selections, and campaign components
• Coordinate deployment of promotional, webcast, and custom program emails and resolve execution issues
• Maintain campaign documentation and improve workflows and operational efficiency
• Build, validate, and optimize audience segments using marketing databases and audience tools
• Develop audience recommendations based on objectives, historical performance, and customer data
• Ensure compliance with email marketing regulations and data governance standards
• Prepare recurring client reports summarizing campaign performance and key metrics
• Analyze campaign results and trends to optimize future campaigns
• Participate in client meetings and status calls, providing operational updates and campaign insights
• Respond to routine client requests and coordinate timely resolution
• Document campaign processes and operational best practices
• Stay current on digital marketing, email marketing, and marketing operations trends and technologies
• Support additional marketing initiatives and special projects

Skills

Digital Marketing

Email Marketing

Campaign Management

Project Management

Audience Segmentation

Data Quality Management

Analytical Skills

Quality Assurance

HTML

Microsoft Office 365

Marketing Automation

Education

Bachelor's degree in Marketing, Communications, Business

Tools

Monday.com

Asana

Wrike

Smartsheet

Jira

SharePoint

Excel

Salesforce Marketing Cloud

HubSpot

Marketo

Sailthru

Job description

• Coordinate webcast, custom content, lead generation, and other digital marketing campaigns from kickoff through completion


• Manage campaign timelines, project plans, workflows, deadlines, status updates, and risks using Monday.com or similar platforms


• Partner with Sales, Client Success, and Marketing teams to gather requirements and coordinate approvals


• Perform quality assurance on emails, links, audience selections, and campaign components


• Coordinate deployment of promotional, webcast, and custom program emails and resolve execution issues


• Maintain campaign documentation and improve workflows and operational efficiency


• Build, validate, and optimize audience segments using marketing databases and audience tools


• Develop audience recommendations based on objectives, historical performance, and customer data


• Ensure compliance with email marketing regulations and data governance standards


• Prepare recurring client reports summarizing campaign performance and key metrics


• Analyze campaign results and trends to optimize future campaigns


• Participate in client meetings and status calls, providing operational updates and campaign insights


• Respond to routine client requests and coordinate timely resolution


• Document campaign processes and operational best practices


• Stay current on digital marketing, email marketing, and marketing operations trends and technologies


• Support additional marketing initiatives and special projects

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience)


• 3–5 years of experience in digital marketing, email marketing, marketing operations, campaign management, or a related field


• Experience with marketing databases, CRM platforms, and/or marketing automation tools


• Experience building audience segments, managing customer data, and maintaining data quality and accuracy


• Experience using Monday.com, Asana, Wrike, Smartsheet, Jira, or similar project management platforms


• Strong project management and organizational skills


• Ability to prioritize competing deadlines in a fast-paced environment


• Excellent written, verbal, and interpersonal communication skills


• Strong analytical skills and experience preparing client reports and interpreting campaign performance


• Exceptional attention to detail and commitment to accuracy


• Proficiency with Microsoft Office 365, particularly Excel, and SharePoint


• Preferred: experience with Sailthru, Salesforce Marketing Cloud, HubSpot, Marketo, or similar marketing automation platforms


• Preferred: familiarity with webinar and webcast platforms


• Preferred: experience supporting client-facing marketing programs


• Preferred: knowledge of HTML and email quality assurance best practices


• Preferred: experience in B2B media, publishing, or professional services


• Knowledge of the legal industry is a plus

Core Competencies

Demonstrates expertise in digital marketing and campaign management, with a strong focus on email marketing, audience segmentation, and data governance. Proficient in project management and operational efficiency, ensuring compliance with marketing regulations and delivering insightful client reports.

Highest-signal resume keywords

• Digital Marketing


• Email Marketing


• Campaign Management


• Project Management


• Audience Segmentation

ATS Optimization Keywords

Hard Skills

• Digital Marketing


• Email Marketing


• Campaign Management


• Audience Segmentation


• Data Quality Management


• Analytical Skills


• Quality Assurance


• HTML


• Microsoft Office 365


• Marketing Automation

Soft Skills

• Project Management


• Organizational Skills


• Communication Skills


• Attention to Detail


• Interpersonal Skills

Industry Keywords

• B2B Media


• Publishing


• Professional Services


• Legal Industry


• Marketing Operations

Tools & Technologies

• Monday.com


• Asana


• Salesforce Marketing Cloud


• HubSpot


• Marketo


• Sailthru


• Smartsheet


• Jira


• SharePoint


• Excel