Marketing Associate, Data Analyst

Jobtailor; Worcester (MA); On-site; USD 65,000 - 90,000; Full time

Job summary

Jobtailor in Worcester, MA is seeking a Marketing Data Analyst to analyze and optimize marketing, CRM, and campaign data, surface insights, and support data-driven recommendations. You will work with cross-functional teams to ensure data quality, perform campaign data QA, and maintain dashboards and reporting templates for consistent performance tracking.

The ideal candidate will have 1–3 years of experience in marketing analytics with strong Excel skills and familiarity with SQL, Power BI, and

Qualifications

• 1–3 years of experience in marketing analytics, marketing operations, CRM/data quality, reporting, or related data-focused roles.
• Proficiency in Excel; experience with SQL, Power BI, CRM systems, or reporting tools preferred.
• Expertise with database querying/reporting tools.
• Familiarity with Marketing Automation tools and Salesforce a plus.
• Highly analytical and detail oriented, with strong communication skills.

Responsibilities

• Analyze and evaluate marketing, CRM, campaign, and reporting data to identify trends, surface insights, and support campaign recommendations.
• Support CRM and marketing data quality efforts by correcting record errors, reviewing contact statuses, researching and merging duplicate records, validating key contact and agency/account information, and tracking recurring data quality issues.
• Support campaign data QA by validating audience counts, reviewing duplicate or incomplete records, checking required fields, and escalating data issues prior to campaign execution.
• Conducts analysis to ensure marketing programs are showing adequate returns.
• Work closely with cross-functional teams to share data insights.
• Maintain contact cleanup queues, track remediation progress, and document recurring data quality issues for review by senior marketing data and analytics resources.
• Maintain recurring program and existing marketing reporting by refreshing reports, validating outputs, confirming data accuracy, and ensuring templates, definitions, filters, and reporting processes remain current and consistent.
• Employees are expected to meet the essential functions of their role, including maintaining regular, predictable and reliable attendance.

Skills

Marketing Analytics

CRM Data Quality Management

Data Validation

Reporting

Trend Analysis

Database Querying

Reporting Tools

Marketing Automation Tools

Salesforce Familiarity

Power BI Experience

Tools

Excel

SQL

Power BI

CRM Systems

Reporting Tools

Marketing Automation Tools

Salesforce

Job description

• Analyze and evaluate marketing, CRM, campaign, and reporting data to identify trends, surface insights, and support campaign recommendations.
• Support CRM and marketing data quality efforts by correcting record errors, reviewing contact statuses, researching and merging duplicate records, validating key contact and agency/account information, and tracking recurring data quality issues for escalation.
• Support campaign data QA by validating audience counts, reviewing duplicate or incomplete records, checking required fields, and escalating data issues prior to campaign execution.
• Conducts analysis to ensure marketing programs are showing adequate returns.
• Work closely with cross-functional teams to share data insights.
• Maintain contact cleanup queues, track remediation progress, and document recurring data quality issues for review by senior marketing data and analytics resources.
• Maintain recurring program and existing marketing reporting by refreshing reports, validating outputs, confirming data accuracy, and ensuring templates, definitions, filters, and reporting processes remain current and consistent.
• Employees are expected to meet the essential functions of their role, including maintaining regular, predictable and reliable attendance and adhering to their assigned work schedules.
• Communicate effectively with internal and external stakeholders using appropriate channels, including phone, email, teams, and in person interactions as required.

Requirements

• 1-3 years of experience in marketing analytics, marketing operations, CRM/data quality, reporting, sales operations, or a related data-focused role.
• Proficiency in Excel required; experience with SQL, Power BI, CRM systems, or reporting tools preferred.
• Expertise with database querying/reporting tools.
• Familiarity with Marketing Automation tools and Salesforce a plus.
• Comfortable with quantitative information and the ability to recognize key trends and indicators within it.
• Highly analytical and detail oriented.
• Self-motivated and able to work effectively in an autonomous environment, proactive and persistent.
• Ability to communicate effectively, both orally and in writing with strong organizational skills.
• Comfortable with multi-tasking in a very fast-paced work environment.
• Cultivates an environment of teamwork and collaboration.

Core Competencies

Proficient in marketing analytics and CRM data quality management, with strong capabilities in data validation, reporting, and trend analysis. Demonstrates effective communication and collaboration skills to support cross-functional teams and enhance marketing program performance.

Highest-signal resume keywords

• Marketing Analytics
• CRM Data Quality Management
• Excel Proficiency
• SQL Experience
• Data Validation

ATS Optimization Keywords

Hard Skills

• Marketing Analytics
• CRM Data Quality Management
• Data Validation
• Reporting
• Trend Analysis
• Database Querying
• Reporting Tools
• Marketing Automation Tools
• Salesforce Familiarity
• Power BI Experience

Soft Skills

• Analytical Skills
• Detail Oriented
• Effective Communication
• Organizational Skills
• Teamwork and Collaboration

Industry Keywords

• Marketing Operations
• Sales Operations
• Data Quality
• Campaign Data QA
• Data Insights

Tools & Technologies

• Excel
• SQL
• Power BI
• CRM Systems
• Reporting Tools
• Marketing Automation Tools
• Salesforce