Director, Marketing Operations, Technology, Analytics

Jobtailor

Boston (MA)

On-site

USD 150,000 - 200,000

Full time

9 days ago

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Job summary

Jobtailor in Boston is seeking a seasoned head of Marketing Operations, Technology, and Analytics to lead a multidisciplinary team and drive scalable campaign execution. You will own the martech roadmap, integrate systems like Salesforce and HubSpot, and translate performance into strategic investments, while guiding governance and cross-functional processes.

This role requires 10+ years of experience and a proven ability to balance strategic leadership with hands-on execution in a fast-paced

Qualifications

10+ years of experience leading Marketing Operations, Technology and Analytics.
Proven experience leading through managers and developing high-performing, multidisciplinary teams of operators, technologists, analysts, and data professionals
Strong judgment balancing strategic leadership with functional depth across marketing operations, technology, and analytics
Ability to create clarity, prioritization, and structure in a fast-paced, ambiguous environment
Strong understanding of marketing data and technology architecture, including CRM, marketing automation, CDP, data warehouses, APIs, integrations, web analytics, BI tools
Deep experience translating marketing data into full-funnel insights across acquisition, paid media, attribution, and retention
Experience implementing and improving marketing processes and technology across web, email, SMS, push, mobile, paid media, direct mail, and sales or account-based motions
Experience with marketing web content management and landing pages, including personalization, testing, and optimization
Experience building or implementing AI enablement programs, including use-case prioritization, guardrails, tool and risk evaluation, and responsible adoption
Excellent communication, executive presence, and interpersonal skills
Customer- and partner-first mindset with an outcomes-focused approach to testing, learning, iterating, and scaling
Ability to travel up to 5 days per quarter
Applicants must be able to work without employer sponsorship; ezCater does not sponsor work visas or legal permanent residence

Responsibilities

Lead a team across marketing operations, marketing technology, and marketing analytics
Balance near-term execution with longer-term capability building and communicate trade-offs when priorities change
Define and evolve the operating model, governance, and cross-functional processes for scalable campaign and lifecycle execution
Own the martech strategy and roadmap, including marketing automation, CRM and audience data, CDPs, web content systems, advertising operations, analytics, and workflow tools
Ensure marketing systems and data flows work together across Salesforce, HubSpot, Iterable, WordPress, ActionIQ, Google Marketing Platform, Google Analytics, BI tools, and related technologies
Drive collaboration across Marketing, Sales, Product, and Engineering to evolve the martech stack and deliver AI-driven processes
Evolve the architecture of marketing-owned web experiences, including usability, testing, and analytics
Lead marketing analytics and measurement strategy, including attribution, incrementality testing, forecasting, executive reporting, and advanced analysis
Translate marketing performance into channel- and segment-level investment decisions, forecasts, and scenarios
Set standards for analytical quality and storytelling, focusing the team on proactive decision support and analysis

Skills

Marketing Operations Leadership

Martech Strategy Development

Data Analytics and Insights

Cross-Functional Collaboration

Marketing Technology Architecture

Tools

Salesforce

HubSpot

Iterable

WordPress

ActionIQ

Google Marketing Platform

Google Analytics

BI Tools

Job description

Lead a team across marketing operations, marketing technology, and marketing analytics
Balance near-term execution with longer-term capability building and communicate trade-offs when priorities change
Define and evolve the operating model, governance, and cross-functional processes for scalable campaign and lifecycle execution
Own the martech strategy and roadmap, including marketing automation, CRM and audience data, CDPs, web content systems, advertising operations, analytics, and workflow tools
Ensure marketing systems and data flows work together across Salesforce, HubSpot, Iterable, WordPress, ActionIQ, Google Marketing Platform, Google Analytics, BI tools, and related technologies
Drive collaboration across Marketing, Sales, Product, and Engineering to evolve the martech stack and deliver AI-driven processes
Evolve the architecture of marketing-owned web experiences, including usability, testing, and analytics
Lead marketing analytics and measurement strategy, including attribution, incrementality testing, forecasting, executive reporting, and advanced analysis
Translate marketing performance into channel- and segment-level investment decisions, forecasts, and scenarios
Set standards for analytical quality and storytelling, focusing the team on proactive decision support and analysis

Requirements

10+ years of experience in Marketing Operations, Technology and Analytics
Proven experience leading through managers and developing high-performing, multidisciplinary teams of operators, technologists, analysts, and data professionals
Strong judgment balancing strategic leadership with functional depth across marketing operations, technology, and analytics
Ability to create clarity, prioritization, and structure in a fast-paced, ambiguous, changing environment
Strong understanding of marketing data and technology architecture, including CRM, marketing automation, CDP or audience data, data warehouses, APIs, integrations, web analytics, advertising platforms, and BI tools
Deep experience translating marketing data into full-funnel insights across acquisition, paid media, SEO/GEO, attribution, and retention
Experience implementing and improving marketing processes and technology across web, email, SMS, push, mobile, paid media, direct mail, and sales or account-based motions
Experience with marketing web content management and landing pages, including personalization, testing, and optimization
Experience building or implementing AI enablement programs, including use‑case prioritization, guardrails, tool and risk evaluation, and responsible adoption
Excellent communication, executive presence, and interpersonal skills
Customer- and partner-first mindset with an outcomes‑focused approach to testing, learning, iterating, and scaling
Ability to travel up to 5 days per quarter
Applicants must be able to work without employer sponsorship; ezCater does not sponsor work visas or legal permanent residence

Core Competencies

Demonstrates expertise in leading marketing operations, technology, and analytics, with a strong focus on developing high-performing teams and implementing effective marketing strategies. Proficient in managing marketing data architecture and driving AI-enabled processes to enhance campaign execution and performance measurement.

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