Marketing Operations Manager

Jobtailor; New York (NY); On-site; USD 85,000 - 105,000; Full time

Job summary

Jobtailor in New York, NY is seeking a Campaign Operations Specialist to lead digital marketing campaigns from kickoff through completion, coordinating with Sales, Client Success, and Marketing teams to gather requirements and approvals.

The role involves building audience segments, QA on emails, deploying campaigns, and maintaining documentation while ensuring data governance and regulatory compliance. Strong project management and communication skills are essential.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent experience.
• 3–5 years of experience in digital marketing, email marketing, marketing operations, campaign management, or a related field.
• Experience with marketing databases, CRM platforms, and/or marketing automation tools.
• Experience building audience segments, managing customer data, and maintaining data quality and accuracy.
• Experience using project management platforms such as Monday.com, Asana, Wrike, Smartsheet, Jira, or similar.
• Strong project management and organizational skills.
• Ability to prioritize competing deadlines in a fast-paced environment.
• Excellent written, verbal, and interpersonal communication skills.
• Strong analytical skills and experience preparing client reports and interpreting campaign performance.
• Exceptional attention to detail and commitment to accuracy.
• Proficiency with Microsoft Office 365, particularly Excel, and SharePoint.
• Preferred: experience with Sailthru, Salesforce Marketing Cloud, HubSpot, Marketo, or similar.
• Preferred: familiarity with webinar and webcast platforms.
• Preferred: experience supporting client-facing marketing programs.
• Preferred: knowledge of HTML and email quality assurance best practices.
• Preferred: experience in B2B media, publishing, or professional services.
• Preferred: knowledge of the legal industry.

Responsibilities

• Coordinate webcast, custom content, lead generation, and other digital marketing campaigns from kickoff through completion.
• Manage campaign timelines, project plans, and workflows using Monday.com or similar platforms.
• Communicate project status, deadlines, and risks to internal stakeholders.
• Partner with Sales, Client Success, and Marketing teams to gather requirements and coordinate approvals.
• Perform quality assurance on emails, links, audience selections, and campaign components.
• Coordinate email deployment and resolve campaign execution issues.
• Maintain campaign documentation and improve operational workflows.
• Build, validate, and optimize audience segments using marketing databases and audience tools.
• Develop audience recommendations based on campaign objectives, historical performance, and customer data.
• Maintain audience documentation and campaign records.
• Ensure compliance with email marketing regulations and data governance standards.
• Prepare recurring client reports summarizing campaign performance and key metrics.
• Analyze campaign results and identify trends.
• Participate in client meetings and status calls, providing operational updates and campaign insights.
• Respond to routine client requests and coordinate timely resolution.
• Recommend process improvements and maintain campaign processes and best practices.
• Stay current on digital marketing, email marketing, and marketing operations trends and technologies.
• Support additional marketing initiatives and special projects as assigned.

Skills

Digital Marketing

Email Marketing

Campaign Management

Audience Segmentation

Data Analysis

Quality Assurance

Microsoft Office 365

HTML

Marketing Automation Tools

CRM Platforms

Education

Bachelor's degree in Marketing or related

Tools

Monday.com

Asana

Salesforce Marketing Cloud

HubSpot

Marketo

Sailthru

Smartsheet

Jira

SharePoint

Webinar Platforms

Job description

• Coordinate webcast, custom content, lead generation, and other digital marketing campaigns from kickoff through completion


• Manage campaign timelines, project plans, and workflows using Monday.com or similar platforms


• Communicate project status, deadlines, and risks to internal stakeholders


• Partner with Sales, Client Success, and Marketing teams to gather requirements and coordinate approvals


• Perform quality assurance on emails, links, audience selections, and campaign components


• Coordinate email deployment and resolve campaign execution issues


• Maintain campaign documentation and improve operational workflows


• Build, validate, and optimize audience segments using marketing databases and audience tools


• Develop audience recommendations based on campaign objectives, historical performance, and customer data


• Maintain audience documentation and campaign records


• Ensure compliance with email marketing regulations and data governance standards


• Prepare recurring client reports summarizing campaign performance and key metrics


• Analyze campaign results and identify trends


• Participate in client meetings and status calls, providing operational updates and campaign insights


• Respond to routine client requests and coordinate timely resolution


• Recommend process improvements and maintain campaign processes and best practices


• Stay current on digital marketing, email marketing, and marketing operations trends and technologies


• Support additional marketing initiatives and special projects as assigned

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent experience


• 3–5 years of experience in digital marketing, email marketing, marketing operations, campaign management, or a related field


• Experience with marketing databases, CRM platforms, and/or marketing automation tools


• Experience building audience segments, managing customer data, and maintaining data quality and accuracy


• Experience using project management platforms such as Monday.com, Asana, Wrike, Smartsheet, Jira, or similar


• Strong project management and organizational skills


• Ability to prioritize competing deadlines in a fast-paced environment


• Excellent written, verbal, and interpersonal communication skills


• Strong analytical skills and experience preparing client reports and interpreting campaign performance


• Exceptional attention to detail and commitment to accuracy


• Proficiency with Microsoft Office 365, particularly Excel, and SharePoint


• Preferred: experience with Sailthru, Salesforce Marketing Cloud, HubSpot, Marketo, or similar


• Preferred: familiarity with webinar and webcast platforms


• Preferred: experience supporting client-facing marketing programs


• Preferred: knowledge of HTML and email quality assurance best practices


• Preferred: experience in B2B media, publishing, or professional services


• Preferred: knowledge of the legal industry

Core Competencies

Demonstrates expertise in digital marketing and campaign management, with a strong focus on email marketing, audience segmentation, and data analysis. Proficient in project management and communication, ensuring compliance with marketing regulations and operational excellence.

Highest-signal resume keywords

• Digital Marketing


• Email Marketing


• Campaign Management


• Project Management


• Audience Segmentation

ATS Optimization Keywords

Hard Skills

• Digital Marketing


• Email Marketing


• Campaign Management


• Audience Segmentation


• Data Analysis


• Quality Assurance


• Microsoft Office 365


• HTML


• Marketing Automation Tools


• CRM Platforms

Soft Skills

• Project Management


• Organizational Skills


• Communication Skills


• Analytical Skills


• Attention to Detail

Industry Keywords

• B2B Media


• Publishing


• Professional Services


• Legal Industry


• Data Governance Standards


• Email Marketing Regulations

Tools & Technologies

• Monday.com


• Asana


• Salesforce Marketing Cloud


• HubSpot


• Marketo


• Sailthru


• Smartsheet


• Jira


• SharePoint


• Webinar Platforms