Senior Manager, Digital Marketing — Remote Growth & Impact

Mission Lane; United States; On-site; USD 152,000 - 191,000; Full time

Benefits offered by this job

Remote-first work environment

401(k) match

Health/dental/vision insurance

Paid time off

Wellness stipend

Job summary

Mission Lane is seeking a Senior Manager, Digital Marketing to own strategy and creative direction across our digital acquisition channels, reporting to the Chief Marketing Officer. This is a hands-on leadership role—strategic and creative—focused on turning paid impressions into conversions.

You will partner with content and product teams to build a unified brand and conversion ecosystem, manage creative spend, run testing across major social platforms, and drive measurable performance across

Qualifications

• Bachelor’s degree in Marketing, Business, Statistics, or related field.
• 7+ years in performance or growth marketing with hands-on paid digital experience across major platforms.
• Proven track record in testing and translating results into actionable plans.
• Fluency with DOE, sample sizing, statistical significance, and test hygiene.

Responsibilities

• Lead paid digital and social strategy across TikTok, Meta, Snapchat, YouTube, and emerging channels.
• Design and run always-on testing programs within social channels; translate results into a testing agenda.
• Partner with content and product teams to build a unified brand, awareness, and conversion ecosystem.
• Manage digital creative marketing spend and agency partnerships to deliver best-in-class experiences.
• Ensure owned and paid experiences are consistent in voice, message, and momentum.
• Improve content discoverability with organic search and content teams; close the loop between earned attention and paid amplification.
• Streamline the end-to-end digital conversion path and reduce friction.

Skills

Performance marketing

A/B testing

Creative direction

Cross-functional collaboration

Analytics

Education

Bachelor's degree in Marketing/Business/Statistics

Tools

SQL

Tableau

Looker Studio

Google Analytics

Adobe Analytics

Job description

Mission Lane is seeking a Senior Manager, Digital Marketing to own strategy and creative direction across our digital acquisition channels, reporting to the Chief Marketing Officer. This is a hands-on leadership role—strategic and creative—focused on turning paid impressions into conversions.

You will partner with content and product teams to build a unified brand and conversion ecosystem, manage creative spend, run testing across major social platforms, and drive measurable performance across