Digital Marketing Lead — Strategy & Growth

Staff Boom; Anaheim (CA); On-site; USD 90,000 - 100,000; Full time

Job summary

Staff Boom is seeking a Digital Marketing Associate Manager to define and lead the digital marketing strategy across paid media, SEO, website development, organic social, and email marketing channels. This role reports to marketing leadership and serves as the strategic lead for the digital function.

The incumbent will ingest and synthesize performance data across channels, identify trends, translate insights into structured strategy, and guide the team to elevate channel performance; they will

Qualifications

• Bachelor’s degree or equivalent hands-on digital marketing experience.
• 5–8+ years of progressive digital marketing experience.
• 3+ years in a performance marketing or digital leadership capacity.
• Demonstrated experience managing PPC and SEO strategy.
• Experience leading or mentoring digital marketing team members.
• Strong proficiency in Google Ads, Meta Ads, analytics platforms, and marketing automation tools.
• Experience with HubSpot, Salesforce and CRM integrations preferred.

Responsibilities

• Develop and own the overarching digital marketing strategy across PPC, SEO, web, email, and organic social.
• Analyze multi‑channel performance data to identify growth opportunities and performance gaps.
• Translate large datasets into actionable strategic direction and structured testing plans.
• Define KPIs, channel targets, and performance benchmarks aligned with business objectives.
• Present performance reporting and insights to marketing leadership on a regular cadence.
• Identify budget allocation adjustments to optimize channel ROI.
• Partner with marketing leadership to align digital strategy with revenue objectives.
• Coordinate with sales and operations to ensure campaign alignment with ICP and business goals.

Skills

Strategic Data Analysis

Performance Marketing Leadership

Testing & Optimization Frameworks

Team Development

Cross-Channel Fluency

Executive Reporting

Ownership & Accountability

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Equivalent hands-on digital marketing experience

Tools

Google Ads

Meta Ads

Analytics platforms

Marketing automation tools

HubSpot

Salesforce CRM integrations

Job description

Staff Boom is seeking a Digital Marketing Associate Manager to define and lead the digital marketing strategy across paid media, SEO, website development, organic social, and email marketing channels. This role reports to marketing leadership and serves as the strategic lead for the digital function.

The incumbent will ingest and synthesize performance data across channels, identify trends, translate insights into structured strategy, and guide the team to elevate channel performance; they will