Senior Manager, Digital Growth Marketing - Paid Media, SEO & Demand Gen

ThoughtSpot; Mountain View (CA); On-site; USD 180,000 - 230,000; Full time

Job summary

ThoughtSpot, a leading AI analytics company in Mountain View, CA, seeks a Senior Manager of Digital Growth Marketing to own paid media, SEO, and demand-gen programs end-to-end. The role combines strategic leadership with hands-on execution and direct management of our paid media agency and two teammates handling organic search globally and in EMEA.

The role emphasizes AI-forward growth, data-driven decision making, and close collaboration with product marketing, sales, web, and regional teams to

Qualifications

• Proven ability to generate qualified pipeline through digital channels in B2B SaaS.
• Hands-on experience across paid social, paid search, display, and video.
• Expertise in organic search and how it drives traffic and pipeline.
• Experience managing paid media agencies and auditing campaigns.
• Strong analytical skills with data-driven decision making.
• Cross-functional collaboration with marketing, sales, web, and design.

Responsibilities

• Own global paid channel strategy and budget pacing.
• Lead coordination between paid media agency and internal teams.
• Align SEO/AEO with pipeline goals.
• Design channel strategies across paid search, social, display and video.
• Make budget investment decisions and forecast outcomes.
• Partner with product marketing, sales, web, and regional teams.
• Measure and report campaign performance with clear attribution.
• Tell data-driven narratives to improve spend efficiency and pipeline.

Skills

Paid media

SEO

Demand generation

Budget management

Agency management

Analytics

Cross-functional collaboration

Conversion optimization

SEO/AE0

Job description

Senior Manager, Digital Growth Marketing - Paid Media, SEO & Demand Gen

Own growth at one of the fastest-moving names in AI analytics

ThoughtSpot is hiring a Senior Manager of Digital Growth Marketing to lead our paid media, organic search (SEO/AEO), and conversion programs end to end. This is the person who decides where the budget goes, how the funnel performs, and how fast we can turn insight into pipeline.

It's a hands-on, player-coach role, you'll set the strategy and stay close enough to the numbers to know exactly why a campaign moved. You'll directly manage our paid media agency across search, paid social, and display, and you'll manage two team members who run our global organic search and EMEA digital. If you love the mix of high-level strategy and getting into the account, this role was built for you.

We're looking for a growth leader who is genuinely AI-forward — someone who already uses AI to move faster, make sharper decisions, iterate on creative, and squeeze more performance out of every channel. Not as a buzzword. As a daily habit.

What you'll own

• Own global paid channel strategy across Paid Search, Paid Social, Programmatic, Affiliate, and other channels for B2B audiences, including planning, forecasting, budget pacing, audience design, and performance management. This includes direct management of our paid media agency.
• Coaching and support for the team members who oversee our organic search, keeping SEO/AEO tightly aligned to pipeline goals, and our local digital manager.
• Channel strategy across paid search, paid social, display, video, and emerging acquisition channels.
• Budget and investment decisions — where dollars go, what we scale, what we cut, and why.
• Cross-functional partnership with product marketing, integrated marketing, sales, web, design, and regional teams to align digital execution with GTM motions and product launches.
• Measurement and attribution — campaign tracking, reporting consistency, attribution inputs, and lead-quality visibility that leadership can trust.
• Performance storytelling — turning data into clear recommendations on spend efficiency, conversion, lead quality, and pipeline contribution.

What you bring

• Demonstrated success generating qualified pipeline through digital channels in B2B SaaS, with experience improving acquisition efficiency and downstream conversion.
• Deep, hands-on expertise across paid social, paid search, display, and video.
• Strong command of AEO/SEO / organic search and how it drives traffic, conversion, and pipeline.
• Track record managing paid media agencies, with the skill to audit campaigns, challenge recommendations, and diagnose performance issues independently.
• Sharp analytical skills and real confidence using performance data to make calls, weigh tradeoffs, and guide investment.
• Proven cross-functional collaboration with marketing, sales, web, and creative teams.
• Fluency in conversion strategy, landing page optimization, campaign tracking, SEO, and measurement fundamentals.
• The ability to manage budgets and forecasts carefully while adapting fast to shifting performance.