Senior Manager, Digital Growth Marketing - Paid Media, SEO & Demand Generatio

ThoughtSpot; Mountain View (CA); Hybrid; USD 165,000 - 210,000; Full time

Job summary

ThoughtSpot in Mountain View, CA is seeking a Senior Manager of Digital Growth Marketing to lead paid media, SEO/AEO, and demand generation programs end to end. You’ll decide budget allocation, forecast outcomes, and drive pipeline growth while coaching two team members and managing a global agency partner.

This hands-on, player-coach role blends strategic leadership with deep dive analytics, requiring AI-forward thinking and strong collaboration across product marketing, sales, web, and design.

Qualifications

• Experience generating qualified pipeline through digital channels in B2B SaaS.
• Hands-on management of paid media across search, social, and display.
• Strong SEO/AEO knowledge driving traffic and conversions.
• Experience managing paid media agencies and consultants.
• Data-driven and analytically strong with ability to translate data into insights.

Responsibilities

• Own global paid channel strategy across search, social, programmatic and other channels for B2B audiences.
• Coaching and support for teams overseeing organic search and local digital efforts.
• Align digital execution with GTM motions and product launches.
• Own measurement and attribution for campaign tracking and lead quality.
• Translate performance data into actionable recommendations to improve spend efficiency and pipeline.
• Collaborate cross-functionally with product marketing, sales, web, and design.
• Manage budgets and forecasts, adapting quickly to performance shifts.

Skills

Paid media

SEO / AEO

Conversion optimization

Budget management

Analytics & data-driven

Cross-functional collaboration

AI tools usage

Communication & leadership

Tools

Google Ads

Facebook/Instagram Ads

Programmatic

SEO tools

Job description

Senior Manager, Digital Growth Marketing - Paid Media, SEO & Demand Generatio

ThoughtSpot Mountain View, California, United States

About this position

Own growth at one of the fastest-moving names in AI analytics

ThoughtSpot is hiring a Senior Manager of Digital Growth Marketing to lead our paid media, organic search (SEO/AEO), and conversion programs end to end. This is the person who decides where the budget goes, how the funnel performs, and how fast we can turn insight into pipeline.

It's a hands-on, player-coach role, you'll set the strategy and stay close enough to the numbers to know exactly why a campaign moved. You'll directly manage our paid media agency across search, paid social, and display, and you'll manage two team members who run our global organic search and EMEA digital. If you love the mix of high-level strategy and getting into the account, this role was built for you.

We're looking for a growth leader who is genuinely AI-forward — someone who already uses AI to move faster, make sharper decisions, iterate on creative, and squeeze more performance out of every channel. Not as a buzzword. As a daily habit.

What you'll own

• Own global paid channel strategy across Paid Search, Paid Social, Programmatic, Affiliate, and other channels for B2B audiences, including planning, forecasting, budget pacing, audience design, and performance management. This includes direct management of our paid media agency.
• Coaching and support for the team members who oversee our organic search, keeping SEO/AEO tightly aligned to pipeline goals, and our local digital manager.
• Channel strategy across paid search, paid social, display, video, and emerging acquisition channels.
• Budget and investment decisions — where dollars go, what we scale, what we cut, and why.
• Cross-functional partnership with product marketing, integrated marketing, sales, web, design, and regional teams to align digital execution with GTM motions and product launches.
• Measurement and attribution — campaign tracking, reporting consistency, attribution inputs, and lead-quality visibility that leadership can trust.
• Performance storytelling — turning data into clear recommendations on spend efficiency, conversion, lead quality, and pipeline contribution.

What you bring

• Demonstrated success generating qualified pipeline through digital channels in B2B SaaS, with experience improving acquisition efficiency and downstream conversion.
• Deep, hands-on expertise across paid social, paid search, display, and video.
• Strong command of AEO/SEO / organic search and how it drives traffic, conversion, and pipeline.
• Track record managing paid media agencies, with the skill to audit campaigns, challenge recommendations, and diagnose performance issues independently.
• Sharp analytical skills and real confidence using performance data to make calls, weigh tradeoffs, and guide investment.
• Proven cross-functional collaboration with marketing, sales, web, and creative teams.
• Fluency in conversion strategy, landing page optimization, campaign tracking, SEO, and measurement fundamentals.
• The ability to manage budgets and forecasts carefully while adapting fast to shifting performance.
• An AI-forward mindset — practical, everyday use of AI tools and workflows to improve speed, quality, creative iteration, and results.
• Excellent communication and project management, and comfort in a fast-moving, high-bar environment.
  #LI-BN
  #Hybrid

In-Office at ThoughtSpot

Spotters are expected in-office 3+ days per week to be part of the energy of their local team. Momentum compounds when we're in the room together with faster decisions, sharper problem-solving, and the kind of peer learning that doesn't happen over a screen. Being in-office is our default way of working, with flexibility available where it's genuinely needed.

About ThoughtSpot

The world’s most innovative companies turn to ThoughtSpot’s AI-Powered Analytics to put data in the hands of everyone, from the C-suite to the frontline. With simple, natural language search and AI, anyone can ask questions, discover insights, and act with confidence. Unlike legacy tools that sacrifice performance for complexity, ThoughtSpot is intuitively designed for every business user while being built to handle the most complex, large-scale data, wherever it resides. This unique combination of speed and simplicity is why enterprise leaders trust ThoughtSpot to transform decision-making into a truly data-driven culture.

At ThoughtSpot, we’re a curious, data-driven bunch. We believe the world works better when everyone has access to facts. That’s why we build products that make asking and answering data questions as natural as having a conversation.

Mandatory and Required Skills for All ThoughtSpot Roles

Spotters are expected to demonstrate AI literacy and workflow integration to include to ability to:

• Comfortably and confidently integrate artificial intelligence into their daily workflow to increase productivity and quality.
• Hands-on experience to leverage AI tools (industry-leading LLMs) to increase productivity, automate routine tasks, and improve work quality.
• Speak to the experience of using AI for research, content creation, and document summarization while maintaining ownership of judgment and final decisions.
• Write effective prompts to get the most accurate and creative results from AI tools.

Spotters are expected to exemplify these key traits and AI Mindset:

• Curiosity in exploring new AI tools
• Adaptability to quickly learn and implement new, emerging AI technologies
• Critical thinking to know when to identify when AI should be used versus when human judgement is necessary

This combination of curiosity, adaptability, and discernment defines the AI mindset, and it’s required for every role at ThoughtSpot.

AI Mindset for All Spotters

At ThoughtSpot, we believe AI is a necessary and essential part of how we work. Every role, across every team, is expected to be fluent and comfortable with using AI to do their best work.

All Spotters are expected to experiment with ThoughtSpot’s AI tools (like Spotter and SpotterViz) and leading industry LLMs to streamline workflows, enhance output, and uncover new insights. Whether drafting content, analyzing data, or summarizing documents, AI is a daily partner. We value curiosity, openness to learning, and thoughtful application of AI to create real value. Training and resources are provided so every Spotter can confidently create with AI.

ThoughtSpot for All

At ThoughtSpot, diverse teams build better products. Complex data problems need many perspectives, not just one. We welcome different backgrounds, identities, and experiences, and we work to create a place where everyone can be themselves and do their best work. If this role excites you and you believe you’re a strong match, we encourage you to apply.

What Makes ThoughtSpot a Great Place to Work?

ThoughtSpot is the Agentic Analytics Platform that empowers every enterprise to transform insights into action, on a mission to make the world more fact driven. We hire people with unique identities, backgrounds, and perspectives - this balance-for-the-better philosophy is key to our success. When paired with our culture of Trust, Customer Obsession, Innovation and Intensity, ThoughtSpot cultivates a respectful culture that pushes norms to create world-class products. If you’re excited by the opportunity to work with some of the brightest minds in the business and make your mark on a truly innovative company, we invite you to read more about our mission, and apply to the role that’s right for you.

#LI-BN
#Hybrid

The pay range for this role is:
165,000 - 210,000 USD per year(United States)