Senior Manager, Digital Experience & MarTech Growth

LP Building Solutions; Nashville (TN); On-site; USD 120,000 - 170,000; Full time

Benefits offered by this job

Health benefits

401(k)

Job summary

LP Building Solutions in Nashville seeks a Sr. Manager, Digital Experience & Technologies to lead the intersection of digital experiences, MarTech, and customer data for LP's B2B2C growth. You will own journey orchestration, platform strategy, and data governance to drive engagement and revenue.

You will partner with Marketing, IT, Product, and Sales to deliver measurable outcomes, design scalable automation across channels, and champion AI-enabled personalization and optimization.

Qualifications

• Experience managing CRM, marketing automation, customer data, and digital experience platforms.
• Experience designing or managing taxonomies, metadata standards, content structures, asset libraries, campaign naming conventions, product catalog frameworks, or digital governance practices.
• Experience designing and optimizing lead generation, nurturing, scoring, qualification, and conversion programs.
• Strong analytical, strategic thinking, and data-driven decision-making capabilities.
• Experience applying AI-enabled capabilities to marketing use cases such as content development, personalization, segmentation, workflow automation, or journey orchestration.
• Experience leading cross-functional initiatives involving Marketing, Sales, IT, Customer Experience, and external partners.

Responsibilities

• Lead the design, optimization, and measurement of digital experiences that guide customers through awareness, consideration, evaluation, and conversion.
• Own end-to-end customer journey mapping and orchestration across B2B and B2C audiences.
• Identify friction points and opportunities to improve engagement, conversion, and customer satisfaction.
• Lead evolution of LP's marketing technology ecosystem and customer data strategy to support personalization, automation, measurement, and business growth.
• Own the MarTech roadmap and platform strategy; manage CRM, customer data, audience segmentation, marketing automation, and analytics capabilities.
• Establish governance, measurement frameworks, and reporting standards for data privacy, security, and governance.
• Develop scalable demand generation programs with channel partners while driving homeowner demand.
• Collaborate with IT, Legal, Privacy, Security, and stakeholders to ensure responsible use of customer data.

Skills

CRM management

Marketing automation

Customer data

Digital experience platforms

Taxonomies and metadata

Lead generation & nurturing

UI/UX practices

Data-driven decisions

AI-enabled marketing

Cross-functional leadership

Data privacy & governance

Education

Bachelor's degree in Marketing/Business/Technology/Digital Experience/Analytics

Tools

Salesforce CRM

Marketing automation platforms

Customer Data Platform (CDP)

Job description

LP Building Solutions in Nashville seeks a Sr. Manager, Digital Experience & Technologies to lead the intersection of digital experiences, MarTech, and customer data for LP's B2B2C growth. You will own journey orchestration, platform strategy, and data governance to drive engagement and revenue.

You will partner with Marketing, IT, Product, and Sales to deliver measurable outcomes, design scalable automation across channels, and champion AI-enabled personalization and optimization.