Senior Manager, Digital Commerce Analytics (Remote)

Careismatic Brands; United States; On-site; USD 140,000 - 190,000; Full time

Job summary

Careismatic Brands is seeking a Senior Manager, Strategy Analytics to power our Digital Commerce analytics and measurement infrastructure. You will build the data pipeline, reporting layer, and governance framework to give Traffic, Site Ownership, Product, Content, and Operations a reliable view of performance.

This greenfield role requires pragmatic architecture decisions, cross-functional partnership with the central BI team, and delivery of executive-ready dashboards that drive revenue

Qualifications

• 5+ years in digital/ecommerce analytics within a DTC environment.
• Strong GA4 mastery: event tracking, funnels, attribution, reporting.
• SQL proficiency across relational/cloud data platforms.
• Experience building dashboards in Looker/Tableau/Power BI for non-technical stakeholders.
• Experience in greenfield analytics environments and cross-functional collaboration.

Responsibilities

• Define the Digital Commerce data architecture with the Tech Lead – Ecommerce and central BI team.
• Own tracking across all brand sites—GA4, pixel infrastructure, event-level data.
• Build data pipelines consolidating performance data from paid media, email/SMS, Shopify, affiliates, and site analytics.
• Establish data governance standards for metrics, naming, attribution, and data quality.
• Collaborate to align shared infrastructure and integrated enterprise reporting.
• Design and maintain dashboards covering channel performance, funnel, P&L by brand, emails, lifecycle, and SEO health.
• Lead weekly, monthly, and quarterly performance reporting for leadership.
• Create executive-ready views showing revenue, CAC, media efficiency, CVR, AOV, margin.
• Maintain single source of truth for KPIs and resolve discrepancies.
• Analyze ad-hoc requests across the Digital Commerce org with cross-source data.
• Identify levers driving KPIs and suggest actionable optimizations.
• Support A/B testing measurement with robust data capture and interpretation.
• Conduct cohort and LTV analyses to guide acquisition and retention investments.
• Flag anomalies and emerging trends proactively.

Skills

GA4 expertise

SQL proficiency

BI dashboards

Python or R

Analytical storytelling

Tools

Shopify data

dbt

Fivetran

Stitch

BigQuery

Snowflake

Redshift

Job description

Careismatic Brands is seeking a Senior Manager, Strategy Analytics to power our Digital Commerce analytics and measurement infrastructure. You will build the data pipeline, reporting layer, and governance framework to give Traffic, Site Ownership, Product, Content, and Operations a reliable view of performance.

This greenfield role requires pragmatic architecture decisions, cross-functional partnership with the central BI team, and delivery of executive-ready dashboards that drive revenue