Digital Campaign Specialist (HTML/CMS)

Infosoft, Inc.; Malvern (Chester County); Hybrid; USD 38,572 - 41,328; Full time

Job summary

A healthcare diagnostics company is seeking a Digital Campaign Specialist to support and execute multi-channel digital marketing campaigns. This role is responsible for the implementation of web pages, email campaigns, and ensuring content quality. Candidates should have a degree in Marketing and 2-4 years of digital marketing experience. This position allows for remote work, requiring occasional meetings at the Malvern, PA office. Join a dynamic environment focused on delivering best-in-class customer experiences.

Qualifications

• 2-4 years of experience in digital marketing.
• In-depth knowledge of multi-channel digital campaign tools.
• Solid understanding of customer behavior in digital journeys.

Responsibilities

• Support and execute multi-channel digital campaigns.
• Coordinate campaign launches and deliverables.
• Engage experts to bring campaigns to production.

Skills

Digital marketing

Campaign implementation

Email creation

CMS management

Multi-platform support

Education

BS degree in Marketing, Information Science, or related field

Job description

Job Title: Digital Campaign Specialist (HTML/CMS)

Pay Rate: $28 to $30/Hr

Duration: 3 Months (May get further extension based on performance & requirements)

Location: Remote (but must be within range of the Malvern, PA office for meetings for 1-2 times a month)

Shift: 9 AM to 5 PM Eastern time, Monday to Friday.

This position is for the Healthcare Diagnostics division.

We are looking for a Technical Specialist (Digital Marketing) who will be responsible for supporting and executing multi-channel digital campaigns in an internal digital agency setting with a focus on quality, timeliness, and impact on the digital customer journey.

• Involves implementation and execution of web pages and emails, consultation, and working with multiple stakeholders at both the U.S. and global levels, covering multiple projects.
• Consults on customer journey development, channel mix and artifacts, campaign or event landing page set-up, email campaign creation and flow, media placement, keyword research, organic and paid.
• Accountable for ensuring quality and searchability of content and coordination of artifact development, campaign coding, creation of landingand event pages (as appropriate), set up emails and flow, search ads, vanity URLs/redirects position ensures timely and high-quality execution of digital campaigns that encompass multiple drive-to channels: Search, digital and social advertising, email with clear and connected call to actions, and web-design implementation with content, creative execution, and flow that deliver best-in-class customer experiences and promote preference and demand for our brand and products.
• Coordinates campaign launch; creates and publishes channel content and creative, landing and event pages, emails, activates digital ads as appropriate (search); conducts A/B testing for email, search ads, and landing pages as appropriate; manages and delivers collected leads from campaigns and events to region or country CRM teams
• Consults on content and creative execution for web, emails, and search ads within pre-designed templates.
• Ensures campaign flow, rollout, and publishing of deliverables are met; ensures end-to-end assembly and quality of campaign implementation.
• Engages experts (SMEs) as appropriate to bring the campaign to production

Top Skills:

• Experienced in digital marketing, with a focus on campaign implementation and execution
• Skilled in creating campaign emails and event/landing web pages
• Proficient in managing web assets using CMS platforms
• Capable of supporting and executing end-to-end digital marketing campaigns
• Familiar with working across multiple digital platforms

Requirements:

• BS degree in Marketing, Information Science, Digital/Interactive Communications Design, or related field required
• 2 - 4 years of experience required indigital marketing
• In-depth knowledge of the multi-channel digital campaign tool landscape
• Experience working with multiple global stakeholders
• Polished professional with solid understanding of customer behavior in digital journeys, outstanding interpersonal and communication skills, strong analytical and problem-solving skills
• Expertise in campaign process knowledge, understanding of digital campaign mechanics and assembly, and multichannel campaign deployment expertise
• Required experience in implementing digital campaigns, channel drive-to tactics, and/or web design expertise, and the ability to design effective digital customer journeys.