Digital Ad Operations & Customer Success Director
eHealthcare Solutions
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Benefits offered by this job
Job summary
Qualifications
- 4-7 years in a digital ad operations role and/or customer success roles.
- At least 2-3 years of management experience.
- Experience in setting up HCP/NPI list targeted campaigns.
Responsibilities
- Implement and manage digital advertising campaigns.
- Proactively monitor and analyze campaign performance.
- Oversee Campaign Management teams.
- Understand customer KPIs and monitor for success.
- Maintain QA processes for all ads.
- Support post-sales efforts with Account Management team.
Skills
Education
Tools
Job description
We are seeking an enthusiastic, energetic, intelligent, outgoing and self‑motivated manager to service our external clients and internal account management team on the successful execution of digital advertising campaigns. Ideal candidates will have a thorough understanding and hands‑on experience in Ad Operations, as well as general customer success management including optimization strategies, performance monitoring, and client communications and will be adept and skilled at managing a team to peak performance. We deliver both healthcare professional and consumer targeted Internet advertising campaigns across a variety of channels including display, native, video, sponsorships and email. We work with both digital advertising agencies and pharmaceutical companies directly. The position requires a highly detail‑oriented individual with a strong work ethic and a commitment to personal, team and company success. The right candidate is a customer service fanatic, produces high quality work, is well organized, precise, and both technical and detail‑oriented. 4‑7 years in a digital ad operations role and/or customer success roles, and at least 2‑3 years of management experience running small or medium‑sized teams. Ideal candidate will possess experience in setting up HCP/NPI list targeted campaigns.
This individual’s primary role includes:
- Implement and manage digital advertising campaigns to ensure accurate impression, performance, and revenue delivery
- Proactively monitor and analyze campaign performance, recommend, communicate and make optimizations to hit customer goals for all managed campaigns, including direct and programmatic
- Oversee Campaign Management teams to ensure timely collection of creative assets, target lists, and other client deliverables to ensure timely and accurate campaign starts.
- Understand customer KPIs and monitor for success, optimizing and ensuring effective campaigns, so renewals are high.
- Proactively work with internal data analytics and reporting to recommend campaign improvements and optimizations to Account Managers and clients.
- Maintain pre and post‑launch QA process for all ads (3rd Party tags, creatives), assuring that all ads meet creative specs, and are tracked properly
- Communication and engagement with a variety of internal and external stakeholders
- Support post‑sales efforts with Account Management team, (your team is involved in post sales execution from closing opportunities in Salesforce, to campaign/product set‑up and execution, to handling revision orders, etc.)
- Assist Finance with internal and third‑party delivery reporting to ensure proper revenue reconciliation
- Experience in ad trafficking, ad operations and/or advertising agency digital media buying and planning
- Knowledgeable and experienced with AppNexus/Xandr, DoubleVerify/Ad‑Juster, IAS, Native Ad servers; knowledge of other third‑party ad operations and ad server tools is a strong plus
- Strong written and oral communication skills and strong problem skills.
- Understanding of advertising industry, media buying/selling – pharmaceutical experience a plus, but not required
- Expertise in standard Microsoft Office programs
- Experience with CRM systems – (Salesforce.com and Digital Inventory Systems – DFP/GAM)
- Detail‑oriented
- People pleaser personality focused on quality and customer service as well as continuous improvement
- Adaptable and eager to learn
- Ability to work independently while regularly communicating with and contributing to the success of a team
- Passionate about Internet advertising and obsessed with satisfying clients
- Strong Microsoft Excel skills and a strength and aptitude toward math and numbers.
eHealthcare Solutions (EHS) is a leading provider of digital advertising to the healthcare and pharmaceutical industries. We represent over 350 healthcare web sites including numerous nationally and internationally recognized professional societies and associations, as well as a wide array of consumer disease web sites.
Operating for over 20 years, eHealthcare Solutions creates custom digital solutions that achieve specific marketing goals and engage defined target audiences. We partner with marketers who want to reach physicians, other healthcare professionals, and health consumers through our exclusive relationships with leading healthcare professional societies, associations, media companies, and consumer health sites. We are experts in digital healthcare marketing with decades of collective experience building programs that drive results and deliver maximum brand impact. Visit us at www.ehealthcaresolutions.com
EHS is a fully remote team operating during business hours in a virtual office environment.
- Advertising Operations: min 3 years required
- Customer Success: min 3 years required
- 401(k) with profit sharing
- Health, Dental, and Vision Insurance (50% company contribution)
- Life Insurance and Referral Program
- 15 PTO days + 7 paid holidays + your birthday off
- Are you located within a commutable distance to New York City and/or Philadelphia?
- Bachelor's (Required)
- Advertising Operations: min 3 years required
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