Director of Demand Generation

Voxel; Chicago (IL); On-site; USD 140,000 - 180,000; Full time

Benefits offered by this job

Health insurance

Dental & vision

Parental leave

Equity

Paid time off

In-office meals

401K/HSA

Team events

Job summary

Voxel is seeking a Director of Demand Generation to own the full demand engine for North America, building integrated programs across digital, ABM, events, webinars, and partner channels. You will personally manage campaigns in HubSpot, optimize CPL and MQL quality, and align with Sales to accelerate pipeline.

You will lead ABX programs for manufacturing, supply chain, warehousing, and logistics, and drive reporting with RevOps while managing a growing team and budget.

Qualifications

• 7–10 years of B2B demand generation experience, with at least 3 years in a senior/lead role.
• Hands-on digital marketing chops: managed paid search/social, built HubSpot workflows, diagnose funnel performance.
• Inbound pipeline builder with SEO/content/automation experience.
• ABM fluency with 6sense or equivalent and tiered accounts.
• Experience marketing complex enterprise SaaS to operations, EHS, risk, or supply chain buyers.
• Proficient with Salesforce, HubSpot, 6sense, and LinkedIn Campaign Manager.

Responsibilities

• Own the North American demand generation plan end-to-end across digital, ABM, events, webinars, and partners.
• Manage and optimize paid search, paid social, SEO/content distribution, and marketing automation.
• Lead ABM programs for priority ICP segments and develop executive engagement content.
• Execute partner marketing activities aligned to global framework and co-marketing.
• Define lead SLAs with Sales and optimize handoff and pipeline attribution.
• Own the demand gen reporting framework and dashboards with RevOps.
• Lead a small team, agencies, and budget to drive impact.

Skills

Demand gen strategy

Digital marketing

ABM

Partner marketing

Sales alignment

Data analysis

Team leadership

Tools

Salesforce

HubSpot

6sense

LinkedIn Campaign Manager

Job description

Who We Are

Industrial labor powers our world and protecting the people who do that work is both a moral imperative and a business advantage. At Voxel, we're transforming workplace safety and operational efficiency through AI-driven computer vision technology that helps organizations see unseen risks before incidents occur.

Voxel's platform enables Fortune 500 safety and operations leaders to uncover root causes, drive proactive risk reduction, and make smarter, data-driven decisions. Our Solutions Engineering team ensures customers successfully adopt, deploy, and scale Voxel across complex enterprise environments.

About The Role

Reporting directly to the CMO, the Director of Demand Generation is a senior, hands-on leader who owns the full demand engine — strategy and execution. You will build and run integrated, multi-channel programs that generate measurable pipeline across our North American market, with direct ownership of digital marketing, inbound pipeline creation, and account-based experience programs tailored to our industrial ICP segments.

This is not a purely strategic role. We're looking for someone who can architect the demand framework and roll up their sleeves to operate it — writing campaign briefs, managing paid channels, building nurture flows, and pulling performance reports themselves.

What You’ll Do

• Demand Generation Strategy & Execution — Own the North American demand generation plan end-to-end, translating company growth goals into integrated campaign programs across digital, ABM, field events, webinars, and partner channels. Set targets, allocate budget, and hold accountability for pipeline contribution.

• Digital Marketing & Inbound Pipeline Ownership — Directly manage and optimize paid search, paid social, SEO/content distribution, and marketing automation to drive inbound pipeline. You will be hands-on in platform execution — building campaigns in HubSpot, managing spend in Google and LinkedIn, and continuously optimizing for CPL, MQL quality, and conversion rates.

• ABX Orchestration — Lead account-based experience programs for priority ICP segments across manufacturing, supply chain, warehousing, and logistics. Develop executive engagement programs, industry-specific content plays, and targeted digital sequences that advance strategic accounts.

• Partner GTM Support — Execute "to/through/with" partner marketing activities aligned to our global partner marketing framework, supporting channel and alliance partners with co-marketing programs and joint demand generation.

• Sales & BDR Alignment — Work closely with Sales Development and Field Sales to define lead management SLAs, optimize handoff and follow-up processes, and ensure tight alignment on ICP targeting, messaging, and pipeline attribution.

• Data-Driven Performance Management — Own the demand generation reporting framework in partnership with RevOps. Build and maintain dashboards tracking funnel performance, channel efficiency, and pipeline influence — and use that data to make fast, informed optimization decisions.

• Team & Budget Leadership — Manage a small but growing team, external agencies, and a meaningful demand gen budget. Hire, develop, and hold the bar on output quality and business impact.

What We’re Looking For

• 7–10 years of B2B demand generation experience, with at least 3 years in a senior or lead role owning pipeline targets in a high-growth technology company.

• Proven operator with hands-on digital marketing chops — you have personally managed paid search and paid social campaigns, built HubSpot workflows, and can diagnose funnel performance at the channel level without relying on an analyst to pull the data for you.

• Inbound pipeline builder — demonstrated track record of building inbound engines (SEO, content, paid, automation) that generate consistent, qualified pipeline, not just MQL volume.

• ABM fluency — experience running account-based programs using 6sense or equivalent, with a clear point of view on how to tier accounts, personalize outreach, and measure account engagement.

• Industrial or enterprise SaaS background preferred — experience marketing complex technology solutions to operations, EHS, risk, or supply chain buyers is a strong differentiator.

• Tech stack depth — hands-on proficiency with Salesforce, HubSpot, 6sense, and LinkedIn Campaign Manager. Comfortable owning these tools directly, not just overseeing others who use them.

Why Join Us?

Join a visionary team revolutionizing safety and operations, directly impacting the well-being of millions of essential workers. This is your chance to build an extraordinary business and foster a vibrant company culture that demands your absolute best. Alongside AI experts, experienced entrepreneurs, and passionate problem-solvers, you’ll play a pivotal role in shaping the company’s growth trajectory and market position. Enjoy a competitive salary, benefits, and a dynamic work environment.

Benefits:

• Extensive / Generous health, dental, and vision insurance.

• Highly competitive paid parental leave and support system.

• Ownership in the business through an Equity Incentive Plan.

• Generous paid time off

• Daily meals in-office, vibrant company events, team-building.

• 401K retirement plan, HSA options, pre-tax Commuter Card.

• Strong analytical instincts — you make decisions from data, can build a pipeline model in a spreadsheet, and communicate performance clearly to senior stakeholders.

• AI-forward mindset — active interest in applying AI tools to accelerate campaign development, audience targeting, content personalization, and channel optimization.