Senior Product Marketing Manager

Xpansiv; United States; Remote; USD 152,000 - 165,000; Full time

Job summary

Xpansiv is seeking an experienced Senior Product Marketing Manager to drive growth for a portfolio at the heart of the energy transition. You will lead strategic positioning, narratives, content, and lifecycle success while collaborating with cross-functional teams and reporting to the VP of Marketing.

This role requires deep customer understanding, strong storytelling, and the ability to travel 10-20%, including internationally, as part of global expansion efforts.

Qualifications

• 5-10 years of product marketing experience in B2B technology or energy/power businesses.
• Electricity or environmental commodities industry experience.
• Robust use of modern technology including AI tools to improve effectiveness and efficiency.

Responsibilities

• Positioning and Messaging: Develop strategic messaging for products to shape market perception.
• Product Launch and Lifecycle: Lead go-to-market planning across the product lifecycle with cross-functional teams.
• Content Development: Create compelling content and experiences to drive customer action and evangelize products.
• Market Intelligence: Build insights on market trends and competitors to enhance positioning.
• Pipeline Building: Support demand generation and growth marketing programs with a revenue focus.
• Sales Enablement: Educate sales teams on market, value proposition, and product capabilities with tools.

Skills

Product marketing

B2B technology

Energy markets

Tools

AI tools

Job description

Xpansiv is the leading infrastructure provider for the energy transition markets.

Our comprehensive platform includes registries, online marketplaces, market execution services, wholesale power solutions, and market data for energy and environmental commodity markets. Trusted worldwide, Xpansiv enables stakeholders to deliver transparent, credible, and auditable environmental claims to address the growing global demand for assurance and accountability on climate action and sustainability performance.

From our founding in 2009 through more than 10 acquisitions, Xpansiv has become a global leader in environmental commodity markets. We are backed by Blackstone and other leading investors.

About the role:

Xpansiv is seeking an experienced B2B product marketer to help fuel our explosive growth. The Senior Product Marketing Manager will drive a fast-growing set of products, as we build the global platform for energy and environmental commodities. You will lead strategic positioning and narrative, content creation, sales enablement, and product lifecycle success for a portfolio at the heart of the energy transition. Bring your product chops, marketing savvy, and passion for understanding and delighting the customer – you’ll flex them all in this role. Reporting to the VP of Marketing, you’ll benefit from the stability of a well funded, financially healthy business while pursuing global growth opportunities in renewable energy, clean fuels, wholesale power, and more. Join us and make an outsized impact in an emerging clean tech leader!

Key Responsibilities

• Positioning and Messaging: Develop and evolve the strategic messaging that brings your products to life; you will shape and inspire the market’s perception of our value

• Product Launch and Lifecycle Success: Guide end-to-end go-to-market planning and execution throughout the product lifecycle; you will lead and collaborate with cross-functional teams

• Content Development: Understand your customers and their buying process, and develop compelling content and experiences that drive customer action; you will apply your love of writing, storytelling, and evangelizing

• Market Intelligence: Build intelligence on market trends and competitive offerings, and enhance our positioning and products; your strategic insights will boost our growth

• Pipeline Building: Provide strategic input and support for demand generation and growth marketing programs; your revenue orientation will help propel us forward

• Sales Enablement: Educate the sales team on our market, value proposition, and product capabilities and develop associated sales tools; you will celebrate our sales success because you’ll be an integral part of that success

Qualifications

• 5-10 years of product marketing experience in B2B technology or energy/power businesses

• Electricity or environmental commodities industry experience

• Robust use of modern technology including AI tools to improve the effectiveness and efficiency of your work

About You

• You are customer obsessed and excel at deeply understanding your customer

• You are a natural communicator with outstanding written and oral communications skills

• You possess excellent inter-personal skills and successfully build relationships with distributed colleagues and third parties

• Your business acumen and ability to think strategically are strong, enabling you to contribute to a wide range of executive level discussions

• You have the ability to travel 10-20%, including internationally

What can you expect throughout the interview process:

Step 1- Talent acquisition introductory conversation

Step 2- Hiring Manager MS teams call

Step 3- Interview with the Stakeholders

Step 4- Case Study Interview

Step 5- Executive Interview+ final hiring manager interview

Base Salary

Compensation for this role will vary among specific regions due to geographic differentials in the labor market, actual pay will be determined considering factors such as relevant skills and experience, knowledge, education and training. However, compensation range for this role is expected to be as follows:

$152,000-$165,000

Here at Xpansiv, we cultivate diversity, celebrate individuality, and believe unique perspectives are key to our collective success in building trust and transparency in global efforts toward net-zero future. Xpansiv is committed to equal employment opportunity regardless of race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, protected veteran status, or any status protected by applicable federal, state, or local law.