Senior Manager, Customer & Shopper Marketing, Natrol

Vytalogy Wellness, LLC; Oregon; Hybrid; USD 140,000 - 165,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401K with company matching

Paid time off

Parental leave

Disability insurance

Life insurance

Wellness programs

Job summary

Vytalogy Wellness, LLC is seeking a Senior Manager, Customer & Shopper Marketing to lead Natrol's customer and channel programs across Mass, Grocery, Club and Drug channels. This role translates national brand strategies into customer-specific initiatives and partners with Sales to drive profitable growth.

The ideal candidate brings 6+ years in CPG customer/shopping marketing, strong analytics, and experience managing large budgets.

Qualifications

• Bachelor's degree in Marketing, Business or related field.
• 6+ years of progressive CPG customer/shopping marketing or related experience.
• Demonstrated experience managing significant customer marketing budgets.
• Strong understanding of Mass, Grocery, Club and Drug retail channels.
• Experience with retailer media networks and omnichannel shopper activation.
• Experience with NielsenIQ, Circana, retailer data or similar tools preferred.
• Prior experience in the vitamins, minerals and supplements (VMS) industry required.

Responsibilities

• Develop annual customer and channel marketing strategies aligned with Natrol's brand and commercial priorities.
• Translate brand strategies into customer-specific programs across in-store, digital and omnichannel touch-points.
• Lead customer marketing plans and manage annual investments exceeding $5 million.
• Develop shopper programs including retailer media, displays, point-of-sale materials, couponing and customer-specific activations.
• Partner with Sales to identify customer and channel opportunities and develop solutions that drive profitable growth.
• Use shopper, category, retailer and syndicated data to inform strategies and investment decisions.
• Establish program KPIs and evaluate incremental sales, market share, engagement and return on investment.
• Lead retailer media strategy in partnership with Sales, eCommerce and agency partners.
• Manage shopper marketing agencies, scopes of work, budgets and performance.
• Ensure customer programs are consistent with Natrol's brand strategy and approved claims.

Skills

Analytical skills

Financial acumen

Cross-functional leadership

CPG knowledge

Education

Bachelor's degree in Marketing, Business or related field

Tools

NielsenIQ

Circana

Retailer data tools

Job description

Senior Manager, Customer & Shopper Marketing

Location: Remote

Reports to: VP of Marketing, Natrol

Company Summary

At Vytalogy, we believe everyone should have access to better health and nutrition to fuel their wellness. As a leader in the vitamins, minerals, and supplements (VMS) industry, we're home to trusted brands Natrol and Jarrow Formulas. With locations in Los Angeles, CA, Boulder, CO, and Haslet, TX, we bring science-backed wellness products to consumers nationwide.

Role Overview

The Senior Manager, Customer & Shopper Marketing will lead customer and channel marketing strategies for Natrol across Mass, Grocery, Club, Drug and other priority retail channels. This role translates national brand strategies into customer-specific programs that build awareness, increase household penetration, drive velocity and grow market share, while serving as a strategic marketing partner to Sales Planning and customer-facing Sales leaders.

Key Responsibilities

• Develop annual customer and channel marketing strategies aligned with Natrol's brand and commercial priorities
• Translate brand strategies into customer-specific programs across in-store, digital and omnichannel touch-points
• Lead customer marketing plans and manage annual investments exceeding $5 million
• Develop shopper programs including retailer media, displays, point-of-sale materials, couponing and customer-specific activations
• Partner with Sales to identify customer and channel opportunities and develop solutions that drive profitable growth
• Use shopper, category, retailer and syndicated data to inform strategies and investment decisions
• Establish program KPIs and evaluate incremental sales, market share, engagement and return on investment
• Lead retailer media strategy in partnership with Sales, eCommerce and agency partners
• Manage shopper marketing agencies, scopes of work, budgets and performance
• Ensure customer programs are consistent with Natrol's brand strategy and approved claims

Qualifications

• Bachelor's degree in Marketing, Business or a related field
• 6+ years of progressive CPG customer marketing, shopper marketing, retailer media or related experience
• Demonstrated experience managing significant customer marketing budgets
• Strong understanding of Mass, Grocery, Club and Drug retail channels
• Experience with retailer media networks and omnichannel shopper activation
• Strong analytical, financial and cross-functional leadership skills
• Experience with NielsenIQ, Circana, retailer data or similar tools preferred
• Prior experience in the vitamins, minerals and supplements (VMS) industry required

Salary

A reasonable estimate of the current salary range for this position is $140,000 to $165,000. Actual compensation offered may vary depending on skill level, experience, and/or education.

Benefits

• Vytalogy Wellness LLC offers a competitive total rewards package, which includes medical, dental, and vision insurance, 401K with company matching contributions, paid sick days, vacation, holidays, paid parental leave, short-term and long-term disability coverage, life insurance, and wellness programs.

Equal Opportunity Employer

Vytalogy Wellness, LLC is an Equal Opportunity Employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.

Privacy Notice

Vytalogy Wellness, LLC collects personal information about job applicants in connection with our recruitment and hiring activities. For more information, including the categories of personal information we may collect, the purposes for which we collect such personal information and the rights you can exercise over our use of your personal information, see our Notice of Collection for California Employees, Job Applicants and Contractors.