Manager, eCommerce Content & Optimization

Vytalogy Wellness, L.L.C.; Los Angeles, Boulder, Haslet (CA, CO, TX); Remote; USD 111,000 - 144,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401K with company matching

Paid sick days

Paid vacation

Holidays

Paid parental leave

Short-term and long-term disability

Life insurance

Wellness programs

Job summary

Vytalogy, LLC is seeking a Manager of eCommerce Content & Optimization to drive digital experiences across DTC and retailer channels. This hands-on role owns content strategy, site optimization, product content, ratings and reviews, and AI-content initiatives to improve shopper journeys.

You will lead content standards, optimize pages, and collaborate with Brand, Sales, and Influencer Marketing to translate shopper needs into compelling content for DTC and retailers.

Qualifications

• Bachelor's degree in Marketing, Communications, eCommerce, Business or a related field.
• 6+ years of experience in digital content, eCommerce, DTC, digital merchandising, SEO or a related discipline.
• Hands-on experience with Shopify or a comparable eCommerce platform.
• Experience optimizing product detail pages, landing pages and digital shopping experiences.
• Working knowledge of SEO, web analytics, conversion optimization and content measurement.
• Experience leading agencies and complex cross-functional projects.
• Strong written communication, editorial judgment and attention to detail.
• Experience with Syndigo or another digital-shelf platform preferred.
• Experience with Bazaarvoice, Yotpo or a comparable ratings-and-reviews platform preferred.
• Consumer health, wellness or another regulated consumer category a plus.

Responsibilities

• Own the digital commerce content and optimization roadmap across DTC websites and priority retailer eCommerce pages.
• Optimize product detail pages, category pages, landing pages, educational content, imagery, video and product information.
• Lead content and merchandising requirements for website refreshes, product launches and DTC enhancements.
• Identify and prioritize conversion-rate optimization opportunities using performance data and shopper insights.
• Partner with Sales and eCommerce to improve digital-shelf content and launch readiness across priority retailers.
• Lead SEO, answer-engine optimization and responsible AI-content optimization initiatives (AEO/AIO).
• Manage ratings-and-reviews platforms, migrations, product mapping and approved review-generation programs.
• Partner with Brand and Social/Influencer Marketing to translate shopper needs into content requirements and adapt approved brand and creator assets for DTC and retailer eCommerce channels.
• Establish content standards, approval workflows and quality-assurance processes.
• Lead agency deliverables, timelines, budgets, scopes of work and performance reviews.
• Measure qualified traffic, engagement, conversion, revenue per session, content effectiveness and delivery efficiency.

Skills

Editorial judgment

Strong written communication

Project management

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Communications, eCommerce, Business or related field

Tools

Shopify

Syndigo

Bazaarvoice / Yotpo

Job description

Job Title: Manager, eCommerce Content & Optimization

Location: Remote

Reports to: VP, eCommerce

Company Summary

At Vytalogy, we believe everyone should have access to better health and nutrition to fuel their wellness. As a leader in the vitamins, minerals, and supplements (VMS) industry, we're home to trusted brands Natrol and Jarrow Formulas. With locations in Los Angeles, CA, Boulder, CO, and Haslet, TX, we bring science-backed wellness products to consumers nationwide.

Summary

The Manager, eCommerce Content & Optimization will lead the content and digital experiences that help consumers discover, understand and purchase Vytalogy products across direct-to-consumer websites and retailer eCommerce channels. This hands-on individual contributor owns digital commerce content strategy, website optimization, retailer product content, ratings and reviews, search optimization and agency delivery.

Your primary activities will include but are not limited to:

• Own the digital commerce content and optimization roadmap across DTC websites and priority retailer eCommerce pages
• Optimize product detail pages, category pages, landing pages, educational content, imagery, video and product information
• Lead content and merchandising requirements for website refreshes, product launches and DTC enhancements
• Identify and prioritize conversion-rate optimization opportunities using performance data and shopper insights
• Partner with Sales and eCommerce to improve digital-shelf content and launch readiness across priority retailers
• Lead SEO, answer-engine optimization and responsible AI-content optimization initiatives (AEO/AIO)
• Manage ratings-and-reviews platforms, migrations, product mapping and approved review-generation programs
• Partner with Brand and Social/Influencer Marketing to translate shopper needs into content requirements and adapt approved brand and creator assets for DTC and retailer eCommerce channels
• Establish content standards, approval workflows and quality-assurance processes
• Lead agency deliverables, timelines, budgets, scopes of work and performance reviews
• Measure qualified traffic, engagement, conversion, revenue per session, content effectiveness and delivery efficiency

Role Scope

This role owns digital commerce content, destination experiences and conversion optimization. It does not own social media strategy, influencer or creator programs, organic social content, social community management, retailer media strategy, media budgets, media buying or campaign optimization. The role partners closely with Social/Influencer Marketing to extend relevant approved content into DTC and retailer eCommerce experiences.

You'll need the following (minimum qualifications)

• Bachelor's degree in Marketing, Communications, eCommerce, Business or a related field
• 6+ years of experience in digital content, eCommerce, DTC, digital merchandising, SEO or a related discipline
• Hands-on experience with Shopify or a comparable eCommerce platform
• Experience optimizing product detail pages, landing pages and digital shopping experiences
• Working knowledge of SEO, web analytics, conversion optimization and content measurement
• Experience leading agencies and complex cross-functional projects
• Strong written communication, editorial judgment and attention to detail
• Experience with Syndigo or another digital-shelf platform preferred
• Experience with Bazaarvoice, Yotpo or a comparable ratings-and-reviews platform preferred
• Consumer health, wellness or another regulated consumer category a plus

A reasonable estimate of the current salary range for this position is $111,100 to $143,800. Actual compensation offered may vary depending on skill level, experience, and/or education. Vytalogy Wellness LLC offers a competitive total rewards package, which includes medical, dental, and vision insurance, 401K with company matching contributions, paid sick days, vacation, holidays, paid parental leave, short-term and long-term disability coverage, life insurance, and wellness programs.

Vytalogy Wellness, LLC is an Equal Opportunity Employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.

Vytalogy Wellness, LLC collects personal information about job applicants in connection with our recruitment and hiring activities. For more information, including the categories of personal information we may collect, the purposes for which we collect such personal information and the rights you can exercise over our use of your personal information, see our Notice of Collection for California Employees, Job Applicants and Contractors