Remote Senior Manager, Customer & Shopper Marketing

Vytalogy Wellness, LLC; Oregon; Hybrid; USD 140,000 - 165,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401K with company matching

Paid time off

Parental leave

Disability insurance

Life insurance

Wellness programs

Job summary

Vytalogy Wellness, LLC is seeking a Senior Manager, Customer & Shopper Marketing to lead Natrol's customer and channel programs across Mass, Grocery, Club and Drug channels. This role translates national brand strategies into customer-specific initiatives and partners with Sales to drive profitable growth.

The ideal candidate brings 6+ years in CPG customer/shopping marketing, strong analytics, and experience managing large budgets.

Qualifications

• Bachelor's degree in Marketing, Business or related field.
• 6+ years of progressive CPG customer/shopping marketing or related experience.
• Demonstrated experience managing significant customer marketing budgets.
• Strong understanding of Mass, Grocery, Club and Drug retail channels.
• Experience with retailer media networks and omnichannel shopper activation.
• Experience with NielsenIQ, Circana, retailer data or similar tools preferred.
• Prior experience in the vitamins, minerals and supplements (VMS) industry required.

Responsibilities

• Develop annual customer and channel marketing strategies aligned with Natrol's brand and commercial priorities.
• Translate brand strategies into customer-specific programs across in-store, digital and omnichannel touch-points.
• Lead customer marketing plans and manage annual investments exceeding $5 million.
• Develop shopper programs including retailer media, displays, point-of-sale materials, couponing and customer-specific activations.
• Partner with Sales to identify customer and channel opportunities and develop solutions that drive profitable growth.
• Use shopper, category, retailer and syndicated data to inform strategies and investment decisions.
• Establish program KPIs and evaluate incremental sales, market share, engagement and return on investment.
• Lead retailer media strategy in partnership with Sales, eCommerce and agency partners.
• Manage shopper marketing agencies, scopes of work, budgets and performance.
• Ensure customer programs are consistent with Natrol's brand strategy and approved claims.

Skills

Analytical skills

Financial acumen

Cross-functional leadership

CPG knowledge

Education

Bachelor's degree in Marketing, Business or related field

Tools

NielsenIQ

Circana

Retailer data tools

Job description

Vytalogy Wellness, LLC is seeking a Senior Manager, Customer & Shopper Marketing to lead Natrol's customer and channel programs across Mass, Grocery, Club and Drug channels. This role translates national brand strategies into customer-specific initiatives and partners with Sales to drive profitable growth.

The ideal candidate brings 6+ years in CPG customer/shopping marketing, strong analytics, and experience managing large budgets.