Senior Manager, Customer & Shopper Marketing, Natrol

Vytalogy Wellness, L.L.C.; Los Angeles, Boulder, Haslet (CA, CO, TX); Remote; USD 140,000 - 165,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401K with company matching

Paid sick days

Paid vacation

Paid holidays

Paid parental leave

Short-term and long-term disability

Life insurance

Wellness programs

Job summary

Vytalogy Wellness, LLC is seeking a Senior Manager, Customer & Shopper Marketing for Natrol to lead customer and channel marketing strategies across Mass, Grocery, Club, Drug and other priority retail channels. This role translates national brand strategies into customer-specific programs to build awareness, drive velocity and grow market share.

You’ll lead programs, shopper activations, retailer media, and analytics, partnering with Sales and agency teams to optimize investments and KPIs.

Qualifications

• Bachelor's degree in Marketing, Business or a related field.
• 6+ years of progressive CPG customer marketing, shopper marketing, retailer media or related experience.
• Demonstrated experience managing significant customer marketing budgets.
• Strong understanding of Mass, Grocery, Club and Drug retail channels.
• Experience with retailer media networks and omnichannel shopper activation.
• Strong analytical, financial and cross-functional leadership skills.
• Experience with NielsenIQ, Circana, retailer data or similar tools preferred.
• Prior experience in the vitamins, minerals and supplements (VMS) industry required.

Responsibilities

• Develop annual customer and channel marketing strategies aligned with Natrol's brand and commercial priorities.
• Translate brand strategies into customer-specific programs across in-store, digital and omnichannel touch-points.
• Lead customer marketing plans and manage annual investments exceeding $5 million.
• Develop shopper programs including retailer media, displays, point-of-sale materials, couponing and customer-specific activations.
• Partner with Sales to identify customer and channel opportunities and develop solutions that drive profitable growth.
• Use shopper, category, retailer and syndicated data to inform strategies and investment decisions.
• Establish program KPIs and evaluate incremental sales, market share, engagement and return on investment.
• Lead retailer media strategy in partnership with Sales, eCommerce and agency partners.
• Manage shopper marketing agencies, scopes of work, budgets and performance.
• Ensure customer programs are consistent with Natrol's brand strategy and approved claims.

Skills

CPG experience

Budget management

Channel marketing

Data analytics

Cross-functional leadership

Retail media

Education

Bachelor's degree in Marketing/Business

Tools

NielsenIQ

Circana

Retailer data tools

Job description

Job Title: Senior Manager, Customer & Shopper Marketing, Natrol

Location: Remote

Reports to: VP of Marketing, Natrol

Company Summary

At Vytalogy, we believe everyone should have access to better health and nutrition to fuel their wellness. As a leader in the vitamins, minerals, and supplements (VMS) industry, we're home to trusted brands Natrol and Jarrow Formulas. With locations in Los Angeles, CA, Boulder, CO, and Haslet, TX, we bring science-backed wellness products to consumers nationwide.

Summary

The Senior Manager, Customer & Shopper Marketing will lead customer and channel marketing strategies for Natrol across Mass, Grocery, Club, Drug and other priority retail channels. This role translates national brand strategies into customer-specific programs that build awareness, increase household penetration, drive velocity and grow market share, while serving as a strategic marketing partner to Sales Planning and customer-facing Sales leaders.

Your primary activities will include but are not limited to:

• Develop annual customer and channel marketing strategies aligned with Natrol's brand and commercial priorities
• Translate brand strategies into customer-specific programs across in-store, digital and omnichannel touch-points
• Lead customer marketing plans and manage annual investments exceeding $5 million
• Develop shopper programs including retailer media, displays, point-of-sale materials, couponing and customer-specific activations
• Partner with Sales to identify customer and channel opportunities and develop solutions that drive profitable growth
• Use shopper, category, retailer and syndicated data to inform strategies and investment decisions
• Establish program KPIs and evaluate incremental sales, market share, engagement and return on investment
• Lead retailer media strategy in partnership with Sales, eCommerce and agency partners
• Manage shopper marketing agencies, scopes of work, budgets and performance
• Ensure customer programs are consistent with Natrol's brand strategy and approved claims

You’ll need the following (minimum qualifications):

• Bachelor's degree in Marketing, Business or a related field
• 6+ years of progressive CPG customer marketing, shopper marketing, retailer media or related experience
• Demonstrated experience managing significant customer marketing budgets
• Strong understanding of Mass, Grocery, Club and Drug retail channels
• Experience with retailer media networks and omnichannel shopper activation
• Strong analytical, financial and cross-functional leadership skills
• Experience with NielsenIQ, Circana, retailer data or similar tools preferred
• Prior experience in the vitamins, minerals and supplements (VMS) industry required

A reasonable estimate of the current salary range for this position is $140,000 to $165,000. Actual compensation offered may vary depending on skill level, experience, and/or education. Vytalogy Wellness LLC offers a competitive total rewards package, which includes medical, dental, and vision insurance, 401K with company matching contributions, paid sick days, vacation, holidays, paid parental leave, short-term and long-term disability coverage, life insurance, and wellness programs.

Vytalogy Wellness, LLC is an Equal Opportunity Employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.

Vytalogy Wellness, LLC collects personal information about job applicants in connection with our recruitment and hiring activities. For more information, including the categories of personal information we may collect, the purposes for which we collect such personal information and the rights you can exercise over our use of your personal information, see our Notice of Collection for California Employees, Job Applicants and Contractors.