Remote Senior Manager, Shopper & Customer Marketing

Vytalogy, LLC; Los Angeles, Boulder, Haslet (CA, CO, TX); Remote; USD 140,000 - 165,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401K with company matching

Paid sick days

Paid vacation

Paid holidays

Paid parental leave

Short-term and long-term disability

Life insurance

Wellness programs

Job summary

Vytalogy Wellness, LLC is seeking a Senior Manager, Customer & Shopper Marketing for Natrol to lead customer and channel marketing strategies across Mass, Grocery, Club, Drug and other priority retail channels. This role translates national brand strategies into customer-specific programs to build awareness, drive velocity and grow market share.

You’ll lead programs, shopper activations, retailer media, and analytics, partnering with Sales and agency teams to optimize investments and KPIs.

Qualifications

• Bachelor's degree in Marketing, Business or a related field.
• 6+ years of progressive CPG customer marketing, shopper marketing, retailer media or related experience.
• Demonstrated experience managing significant customer marketing budgets.
• Strong understanding of Mass, Grocery, Club and Drug retail channels.
• Experience with retailer media networks and omnichannel shopper activation.
• Strong analytical, financial and cross-functional leadership skills.
• Experience with NielsenIQ, Circana, retailer data or similar tools preferred.
• Prior experience in the vitamins, minerals and supplements (VMS) industry required.

Responsibilities

• Develop annual customer and channel marketing strategies aligned with Natrol's brand and commercial priorities.
• Translate brand strategies into customer-specific programs across in-store, digital and omnichannel touch-points.
• Lead customer marketing plans and manage annual investments exceeding $5 million.
• Develop shopper programs including retailer media, displays, point-of-sale materials, couponing and customer-specific activations.
• Partner with Sales to identify customer and channel opportunities and develop solutions that drive profitable growth.
• Use shopper, category, retailer and syndicated data to inform strategies and investment decisions.
• Establish program KPIs and evaluate incremental sales, market share, engagement and return on investment.
• Lead retailer media strategy in partnership with Sales, eCommerce and agency partners.
• Manage shopper marketing agencies, scopes of work, budgets and performance.
• Ensure customer programs are consistent with Natrol's brand strategy and approved claims.

Skills

CPG experience

Budget management

Channel marketing

Data analytics

Cross-functional leadership

Retail media

Education

Bachelor's degree in Marketing/Business

Tools

NielsenIQ

Circana

Retailer data tools

Job description

Vytalogy Wellness, LLC is seeking a Senior Manager, Customer & Shopper Marketing for Natrol to lead customer and channel marketing strategies across Mass, Grocery, Club, Drug and other priority retail channels. This role translates national brand strategies into customer-specific programs to build awareness, drive velocity and grow market share.

You’ll lead programs, shopper activations, retailer media, and analytics, partnering with Sales and agency teams to optimize investments and KPIs.