Senior Manager, Customer Marketing

Fireworks; United States; Remote; USD 180,000 - 240,000; Full time

Job summary

Fireworks is seeking a Senior Manager of Customer Marketing to lead advocacy, references, and customer storytelling for enterprise buyers. You will build programs across engineers to executives, work with Sales, Rev Marketing, DevRel, and Product Marketing, and turn customer outcomes into compelling proof points.

You’ll drive reference programs, executive advocacy, and peer moments that accelerate deals while aligning with product and marketing strategies.

Qualifications

• 7+ years in B2B marketing, with 4+ years leading customer marketing, advocacy or reference programs at a SaaS, cloud, data or developer-tools company.
• Built an advocacy program from scratch with customer buy-in.
• Experience running advocacy for large, global enterprise customers with long cycles and complex procurement.
• Credible with senior executives; can recruit CIO/CTO as advocates.
• Ability to get customer stories approved through legal, PR and brand review.
• Comfort with technical buyers; translate latency/fine-tuning into compelling stories.
• A track record of customer proofs that helped sales win and expand deals.
• Strong partnerships with Sales, Product Marketing, and Customer Success.

Responsibilities

• Decide which programs matter most and turn customers into a voice for Fireworks.
• Build an advocacy program spanning engineers to executives; provide value like early access and product input.
• Create references and peer moments for late-stage enterprise deals.
• Recruit executive advocates and set up executive reference calls and site visits.
• Supply customer references for analyst evaluations and maintain peer site reviews.
• Tell customer stories with hard numbers and business outcomes.
• Package stories by industry/use case for website, decks, campaigns, and analyst briefings.
• Spotlight customers across channels and co-market with joint announcements and webinars.
• Support expansion with advocacy into new business units and cross-sell scenarios.

Skills

B2B marketing

Customer marketing

Advocacy programs

Executive relationships

Sales alignment

Storytelling

Tools

Influitive

UserEvidence

SlapFive

Salesforce

HubSpot

Job description

About Us:

Fireworks is the platform for specialized intelligence, enabling companies to build, train, and serve AI models tailored to their own data, workflows, and products. Founded by the team behind PyTorch and backed by AMD, Atreides, Benchmark Capital, Index Ventures, Lightspeed, NVIDIA, Sequoia Capital, and TCV, Fireworks powers production AI with hundreds of state-of-the-art open models across text, image, embedding, audio, and multimodal workloads. Today, Fireworks is a Series D company valued at $17.5 billion, bringing together an ambitious, collaborative team that’s building the future of enterprise AI.

The role

You’ll be our first Senior Manager of Customer Marketing, and your job is to market Fireworks through our customers. That means two things: putting customers’ voices, results and stories in front of the next buyer, and marketing our customers themselves, so the teams who build on Fireworks are seen and celebrated as advocates.

Our customers are shipping some of the most interesting AI products in the world, from AI-native startups to some of the largest enterprises. The buyers we most want to reach trust their peers more than they trust us. You’ll build the references, stories and peer moments that let customers at their scale and in their industry make the case for Fireworks, and you’ll turn the champions inside our accounts into advocates who bring Fireworks to the next team.

This is a hands‑on role with full ownership. You’ll set the strategy, build and run the programs, working through cross‑functional partners and outside help like agencies or freelancers where it makes sense. As the programs prove their impact, you’ll help shape how the function grows. You’ll report to the Head of Global Strategic Events and work daily with Sales, Revenue Marketing, Developer Relations, Product Marketing, Product and Strategic Events.

Our buyers range from the engineers and ML leads who evaluate Fireworks to the CIOs, CTOs and AI platform owners who sign off. So the best proof isn’t just a logo on a slide — it’s a builder explaining how they cut latency or cost on Fireworks, in their own words, with real numbers. For enterprise buyers, it’s also an executive at a peer company vouching that Fireworks held up at their scale.

What you’ll do

You’ll decide where to start and which programs matter most. The work spans a few connected areas, and each one turns a happy customer into a voice for Fireworks.

Customer advocacy

• Build an advocacy program people want to be part of, from the engineers and ML practitioners who know Fireworks best to the executives who bet on it.

• Recognize and grow champions, and give them a stage with DevRel: talks, posts, office hours and early access.

• Find advocates through Sales, DevRel and product usage signals, not just the accounts everyone already knows.

• Make advocacy worth it: clear asks, and real value back such as early access, product input, visibility and invites.

References and peer proof

• Build a reference program that gives Sales references it can rely on in complex enterprise deals, matched by industry, company size and use case, with fair rotation so no advocate is over‑asked.

• Recruit executive advocates (CIOs, CTOs, heads of AI and engineering) who can speak to scale, security, reliability and procurement.

• Set up peer‑to‑peer moments for late‑stage deals: executive reference calls, site visits and reference dinners.

• Supply customer references for analyst evaluations, and build a steady review motion on G2 and other peer sites.

Customer stories

• Tell stories in the customer’s own voice: technical deep dives with hard numbers (latency, throughput, cost per token) for evaluators, and business outcomes for the executives who sign off.

• Build a library organized by industry and use case, and package it for the website, sales decks, account‑based campaigns, launches and analyst briefings.

Celebrating our customers

• Spotlight customers and the people behind their wins across our channels, so their teams get credit for what they’ve built.

• Co‑market with customers through joint announcements, co‑branded content and webinars that help their business as much as ours.

• Nominate customers for awards and speaking slots, and help their leaders build profiles as voices in AI.

Advocacy that drives expansion

• Support champions inside our accounts with what they need to advocate internally: shareable results, recognition and executive visibility.

• Bring customer voices into expansion conversations with Sales and CS, like a peer reference for a new business unit or a story from a similar workload.

• Connect customers with each other through roundtables, user groups and customer‑led sessions, so teams learn new use cases from peers.

• Put customers on stage at our events, partner events and industry conferences, and host executive dinners where customers make the case to prospects.

What you bring

• 7+ years in B2B marketing, with 4+ years leading customer marketing, advocacy or reference programs at a SaaS, cloud, data or developer‑tools company.

• You’ve built an advocacy program from scratch that customers wanted to be part of, not only run one that already existed.

• Experience running advocacy and references for large, global enterprise customers, where deals involve long cycles, many stakeholders, security reviews and procurement.

• You’re credible with senior executives. You can recruit a CIO or CTO as an advocate and keep that relationship strong for years.

• You know how to get customer stories approved at large companies, through legal, PR and brand review, without losing what makes them compelling.

• Comfort with technical buyers. You can interview an ML engineer about latency and fine‑tuning and turn it into a story that’s accurate and readable.

• A track record of customer proof that helped sales teams win and expand enterprise deals, with the numbers to show it.

• Strong partnerships with Sales, Product Marketing, and Customer Success. You know how to earn access to customers and protect those relationships.

• Excellent writing and editing, plus the judgment to know when a story needs a video, a benchmark or a 50‑word quote.

• You’re energized by a fast‑moving company where priorities shift and you’re expected to build a plan that’s as adaptable as it is effective.

Nice to have

• Experience in AI, ML infrastructure, data platforms or cloud infrastructure.

• You’ve built or run a developer community, champions or MVP‑style program.

• You’ve launched and run a Customer Advisory Board with enterprise executives.

• Experience supplying customer references for analyst evaluations.

• Hands‑on with advocacy and reference platforms (for example Influitive, UserEvidence, SlapFive or Champion) and CRM tools like Salesforce or HubSpot.

• Video production or podcast experience.

• You’ve hired and managed a small team.

Why Fireworks?

• Solve Hard Problems: Tackle challenges at the forefront of AI infrastructure, from low‑latency inference to scalable model serving.

• Build What’s Next: Work with bleeding‑edge technology that impacts how businesses and developers harness AI globally.

• Ownership & Impact: Join a fast‑growing, passionate team where your work directly shapes the future of AI—no bureaucracy, just results.

• Learn from the Best: Collaborate with world‑class engineers and AI researchers who thrive on curiosity and innovation.

Fireworks AI is an equal‑opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all innovators.